Cross-Device Commerce 2025: 70% of Online Orders on Mobile

Salesforce published its 2025 UK Cyber Week recap on 11 December 2025, reporting on the seven-day window from Black Friday (25 November) through Cyber Monday (1 December). The dataset draws on more than 1.5 billion global shoppers and 1.5 trillion page views, with UK results broken out separately as one of 18 key markets the Shopping Index tracks. UK shoppers drove over £6 billion in sales across the week, a 3% rise year on year, while global Cyber Week sales rose 7% to over £256 billion ($336.6 billion). For UK ecommerce operators, the headline is that 2025 was a record peak window despite price sensitivity and a slight dip in UK order volumes.

The single most important finding for anyone planning a digital storefront, ad funnel or checkout flow is the device split. Mobile devices accounted for 70% of online orders globally during Cyber Week, and mobile wallets handled 27% of all orders by payment method. This is the data the broken Criteo cross-device citations used to anchor before Criteo discontinued its public State of Cross-device Commerce series in 2017. Salesforce's quarterly Shopping Index has effectively stepped into that role, with the advantage of running on continuous first-party retailer data rather than periodic survey snapshots. The longer trend matches the consumer reality: mobile commerce has moved from "second screen" experiment to the default purchase surface across most consumer categories.

The UK number worth pausing on is the volume drop. While global Cyber Week order volumes grew 2% year on year, UK volumes dropped 1%. Spend still rose because the average selling price climbed 6% globally, so UK consumers bought slightly less but paid more per order. That mirrors the pattern in the wider ONS Retail Sales Index internet sales series, which shows UK online retail share holding around 28% of total retail through early 2026 with value (not volume) doing the heavy lifting in growth. UK ecommerce sites in 2025 are winning on basket value rather than basket count, and they are doing it through a mobile-first surface.

The Salesforce Shopping Index aggregates first-party transaction and traffic data from retailers running on Salesforce's Agentforce 360 platform, including Agentforce Commerce, Agentforce Marketing and Agentforce Service. The 2025 holiday dataset draws on the activity of more than 1.5 billion shoppers across 1.5 trillion page views, with the index spanning 89 countries and focused reporting on 18 key markets: the United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan, the Netherlands, Australia, New Zealand, the wider Asia-Pacific region, Switzerland, Latin America, the Middle East and Africa, Eastern Europe, Belgium, and the Nordics. The index blends in third-party data and applied extrapolation factors to produce industry-level estimates, with Salesforce noting that figures are not indicative of Salesforce's own commercial performance.

The Cyber Week dataset specifically covers the seven days from 25 November to 1 December 2025. Salesforce published the UK results on 11 December 2025, with separate global, regional and US-focused press releases issued earlier the same month. Because the Shopping Index is updated quarterly, the underlying benchmarks span the prior nine quarters, which is what makes the device-mix and channel-mix numbers comparable year on year rather than point-in-time snapshots. The methodology is documented at the foot of each Salesforce holiday release for reference.