Reports
Research for UK Marketers
Studies from government, regulators, research institutes, and platform data, view the findings that matter, the methodology that backs them, and what each one means for marketing teams in the UK.
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Research institute · Pew Research Center
36% of US Adults Belong to an Online Community
Pew's survey of 9,750 US adults finds 36% belong to an online community, most often on social media or forums, and 42% of members say advice or recommendations…
15/10/2026 -
Government · Office for National Statistics
Five Biggest UK Online Retailers Take 39% of Sector Turnover
Most UK industries are less concentrated than they were in 2010, but online retail has moved the other way. The five largest online and mail-order retailers took 39%…
14/10/2026 -
Government · Office for National Statistics
Only 6% of UK Firms Using AI Have Cut Headcount
Three in ten UK businesses now use AI, rising to 38% of firms with 10 or more staff. Admin and creative roles are feeling it most, yet only…
09/10/2026 -
Research institute · Pew Research Center
38% of US Health Influencer Posts Promote a Product
Pew analysed 535,512 posts from 6,334 US health and wellness influencers and found 38% promote a product, service or subscription, while only 9% cite an outside source when…
08/10/2026 -
Research institute · Pew Research Center
58% of UK Adults Use Facebook as Social Media Doubts Grow
Facebook is still the UK's most-used social platform, used by 58% of adults, but Snapchat is used by 58% of 18 to 34-year-olds and just 2% of over-50s.…
02/10/2026 -
Research institute · Pew Research Center
AI Survey Respondents Miss Real Opinion by 12 Points
Pew Research Center gave AI "digital twins" the same surveys thousands of real panellists had just answered, and the synthetic results were out by an average of 12…
01/10/2026 -
Government · Department for Science, Innovation and Technology
35% of UK Adults Help Someone Else Get Online
35% of UK adults helped another adult use the internet in the past year, and buying products online is the task they help with most. Lacking easy, official…
30/09/2026 -
Government · Office for National Statistics
UK Registered Businesses Rise 1.9% to 2.79 Million
The UK had 2.79 million businesses registered for VAT or PAYE in March 2026, up 1.9% and the highest count in the 2021 to 2026 series. For the…
25/09/2026 -
Research institute · Pew Research Center
54% of US Adults Say Data Centres Harm the Environment
Public opinion on data centres has turned sharply negative in seven months: 54% of US adults now say they are mostly bad for the environment, up from 39%…
23/09/2026 -
Government · Office for National Statistics
UK Online Retail Spending Up 10.1% Year on Year
UK online spending values rose 10.1% in the three months to August 2026 against the same period a year earlier, lifting the online share of retail sales back…
19/09/2026 -
Government · Office for National Statistics
UK Inflation Back Up to 3.1% as Motor Fuel Jumps 23%
UK consumer price inflation rose to 3.1% in the 12 months to August 2026, a second consecutive monthly increase that reverses the fall which bottomed out at 2.6%…
17/09/2026 -
Government · Office for National Statistics
UK Job Vacancies Fall to 702,000, Lowest Since 2021
UK job vacancies fell to 702,000 in the three months to August 2026, the lowest level since early 2021. Businesses with 1 to 9 employees were the single…
16/09/2026 -
Government · Office for National Statistics
UK Advertising Output Up 3.4% in Three Months to July
ONS figures for July 2026 show UK advertising and market research output up 3.4% over three months, and computer programming and consultancy up 4.4%. Consumer-facing services went the…
12/09/2026 -
Government · Bank of England
8.4% of New UK Mortgages Now Exceed 90% Loan-to-Value
Bank of England data for the second quarter of 2026 shows UK mortgage lending rebounding hard, with gross advances up 31.7% on the year. The deposits behind that…
09/09/2026 -
Government · Office for National Statistics
84% of 10-15s Are Online 3+ Hours a Day at Weekends
The ONS surveyed 6,031 children aged 10 to 15 in England and Wales. Most are online for three or more hours a day at weekends, nearly nine in…
04/09/2026 -
Government · Office for National Statistics
Private Renters Face 3.0% Cost Inflation, Owners 2.6%
UK household costs rose 2.8% in the year to June 2026, down from 3.6% in March. The average hides a real spread: private renters absorbed 3.0% while outright…
29/08/2026 -
Government · Competition and Markets Authority
UK Firms That Announce Growth Online Grow Twice as Fast
UK firms that publish growth announcements on their own websites grow headcount at about 20% a year, against 8.5% for firms that publish nothing. Only 3.8% of firms…
28/08/2026 -
Research institute · Pew Research Center
42% of US Adults Now Use No Cash in a Typical Week
Cash has stopped being the default for a large minority of adults. Pew's 2026 survey finds 42% of US adults make none of their weekly purchases in cash,…
27/08/2026 -
Research institute · Pew Research Center
34% of US Adults Use AI Chatbots for Health Information
A third of US adults now put health questions to an AI chatbot, and nearly all of them find the answers useful. The trust gap sits somewhere else:…
26/08/2026 -
Government · Office for National Statistics
UK Online Retail Share Falls to 28.3% in July 2026
The share of UK retail spending done online fell from 29.2% in June 2026 to 28.3% in July, after retailers ran summer promotions earlier than usual and pulled…
22/08/2026 -
Research institute · Pew Research Center
35% of Recent Web Pages Show Signs of AI Writing
Pew Research Center ran 490,000 web pages through an AI detection model and found signs of AI authorship on 10% of the English-language web. Among pages published since…
21/08/2026