Reports
Research for UK Marketers
Studies from government, regulators, research institutes, and platform data, view the findings that matter, the methodology that backs them, and what each one means for marketing teams in the UK.
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Government · Office for National Statistics
UK Disposable Income Spans £16,786 to £84,292 Per Head
ONS figures for 2024 put UK disposable income at £25,965 per head, but the local spread runs from £16,786 in Leicester to £84,292 in Westminster and City of…
20/08/2026 -
Research institute · Pew Research Center
55% of US Under-30s Now More Wary of AI Than Excited
For the first time, a majority of US adults under 30 say they are more concerned than excited about AI in everyday life. Across all age groups, 71%…
19/08/2026 -
Government · Office for National Statistics
59% of Britons Still Cut Back on Non-Essentials
The share of British adults reporting a higher cost of living has fallen to 56%, down from 79% in April. Discretionary restraint has not eased with it: 59%…
15/08/2026 -
Government · Office for National Statistics
UK Advertising and Market Research Output Up 4.3%
Advertising and market research output rose 4.3% in the second quarter of 2026, making it the fastest-growing part of UK professional services. Consumer-facing services managed just 0.3% over…
14/08/2026 -
Government · Office for National Statistics
UK R&D Spending Hits £79.4bn but Slips to 2.71% of GDP
UK organisations spent £79.4bn on research and development in 2024, up £3.6bn on the year, yet R&D slipped to 2.71% of GDP for the second year running. The…
08/08/2026 -
Government · Office for National Statistics
39% of UK Exporters Report Higher Costs Than a Year Ago
39% of UK exporters say their exporting costs are higher than a year ago, the highest share the ONS has recorded since June 2023. The supply chain and…
07/08/2026 -
Government · Bank of England
UK Credit Union Arrears Jump 22% as Lending Stalls
UK credit union arrears rose 22.1% to £234.8 million in 2025 while the loan book grew just 3.5%, the slowest growth in the five-year series. The value end…
01/08/2026 -
Government · Office for National Statistics
97 UK Businesses Closed for Every 100 Created in Q2
The UK created 79,325 businesses between April and June 2026 and closed 76,840 of them in the same three months. Net growth of 2,485 on a base of…
31/07/2026 -
Government · Bank of England
UK mortgage borrowing more than doubles to £7.7bn
UK net mortgage borrowing more than doubled to £7.7 billion in June 2026, well clear of the £4.9 billion six-month average, while annual credit card growth accelerated to…
30/07/2026 -
Government · Office for National Statistics
A £10 Incentive Lifts Under-30 Survey Response 11.5 Points
The ONS paid a £10 completion voucher to the groups least likely to answer its flagship social survey. Response among 16 to 29-year-olds rose 11.5 percentage points, from…
28/07/2026 -
Government · Office for National Statistics
UK online retail share hits 29.4%, a four-year high
The share of UK retail spending that happens online climbed to 29.4% in June 2026, its highest level since April 2021, as total sales volumes rose 1.0% over…
25/07/2026 -
Platform research · Google
AI Is Used for Just 21% of Tasks in the Average Job
Google's first ATLAS study, built from 15 million anonymised AI conversations, finds AI has reached almost every kind of job but is still used for only about a…
24/07/2026 -
Government · Office for National Statistics
UK inflation eases to 2.6%, services stay sticky at 3.6%
UK consumer price inflation eased to 2.6% in the year to June 2026, its lowest since December 2024, as falling petrol and diesel prices pulled transport costs down.…
23/07/2026 -
Government · Office for National Statistics
UK pay growth slows to 3.4% as job vacancies fall
Britain’s jobs market kept cooling through spring 2026. Pay is still rising faster than prices, but only just, while hiring slows and vacancies drift down, according to the…
22/07/2026 -
Government · Office for National Statistics
UK Business AI Use Nearly Triples to 35% Since 2023
Artificial intelligence use among UK businesses has almost tripled since 2023, but new ONS figures show most firms are still only scratching the surface, running an average of…
21/07/2026 -
Government · Office for National Statistics
Just 36% of UK Adults Think AI Will Benefit Them
Public confidence in AI is slipping. New ONS data shows just 36% of UK adults believe artificial intelligence will benefit them, while the share who actively disagree has…
18/07/2026 -
Government · Department for Science, Innovation & Technology (DSIT)
76% of UK Parents Want a 16+ Social Media Age Limit
The UK government's biggest study yet on children and social media finds parents and children pulling in opposite directions. In the nationally representative panel, 76% of parents want…
16/07/2026 -
Government · Department for Science, Innovation & Technology (DSIT)
39% of UK Children Have Bypassed an Online Age Check
New DSIT research finds many UK children are already getting past the online age checks introduced under the Online Safety Act. Nearly 4 in 10 children aged 11…
14/07/2026 -
Government · Department for Science, Innovation and Technology
77% of UK Adults Have Used a Digital ID Service
Just over three-quarters of UK adults have now proved who they are digitally, and 71% expect digital identity to matter over the next five years. Only 43% are…
09/07/2026 -
Platform research · HyperFinity (with Bloomreach and Eagle Eye)
Value and Recognition Drive 53% of UK Shopper Loyalty
HyperFinity's 2026 Retail Loyalty Index of 2,200 UK shoppers finds that better value, feeling valued and appealing rewards drive 53% of loyalty, and every one point rise in…
06/07/2026 -
Government · Department for Science, Innovation and Technology
Closing UK digital talent gaps could add £16bn a year
Removing the barriers that hold women back from digital jobs could add £16 billion a year to the UK digital economy, with a further £15 billion on the…
06/07/2026