Reports
Research for UK Marketers
Studies from government, regulators, research institutes, and platform data, view the findings that matter, the methodology that backs them, and what each one means for marketing teams in the UK.
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Government · Office for National Statistics
29% of UK Businesses Now Use AI: ONS June 2026
Nearly three in ten UK businesses now use artificial intelligence, and the tools they reach for first are the ones marketers already live in: text and image generation.…
03/07/2026 -
Government · Bank of England
UK Mortgage Borrowing Falls to £2.9bn in May 2026
UK mortgage borrowing fell to £2.9 billion in May 2026, its weakest in a year, and house-purchase approvals dropped to their lowest since December 2023. Consumer credit held…
30/06/2026 -
Government · Department for Culture, Media and Sport
UK Advertising Tops Creative Output at £61 an Hour
Advertising and marketing is the most productive corner of the UK creative industries, producing £61 of output an hour in 2024. That sits above the £47 UK economy…
26/06/2026 -
Government · Office for National Statistics
UK Short-Term Lets Hit 100.9m Guest Nights in 2025
UK guests spent 100.9 million nights in short-term lets booked through Airbnb, Booking.com and Expedia in 2025, an 11.5% rise on 2024. Domestic visitors, not overseas tourists, drove…
25/06/2026 -
Government · Office for National Statistics
UK Cost-of-Living Squeeze Eases to 66%: ONS May 2026
The ONS Opinions and Lifestyle Survey for May 2026 finds the share of UK adults reporting a month-on-month rise in their cost of living fell to 66%, down…
23/06/2026 -
Government · Department for Science, Innovation and Technology
78% of UK Businesses Now Have a Website: DSIT 2026
The government's UK Business Data Survey 2026, based on 4,450 firms, finds 78% of UK businesses now run a website and 41% of data-handling businesses use AI. Adoption…
19/06/2026 -
Research institute · Pew Research Center
Half of US Adults Now Use AI Chatbots: Pew 2026
Pew Research Center's 2026 survey of 5,119 US adults finds half now use AI chatbots, and 60% read AI summaries at the top of search results. Adoption is…
18/06/2026 -
Research institute · Edelman Trust Institute
76% of Britons Distrust Outsiders, 2026 Trust Barometer Finds
The 2026 Edelman Trust Barometer finds that trust is consolidating into smaller, closed circles rather than broad public institutions or debate. Seventy percent of people globally, and 76%…
15/06/2026 -
Government · Office for National Statistics
UK Households Spend £676.60 a Week as Income Gap Widens
The ONS Family Spending release shows the average UK household spent £676.60 a week in the year to March 2025, a 5% rise in real terms. The gap…
12/06/2026 -
Platform research · Google
74% of UK Teens Use AI Weekly to Learn and Create
Google's 2026 Future Report, run with the youth consultancy Livity, surveyed more than 6,000 UK teenagers on their digital lives. It finds AI is now a weekly habit…
11/06/2026 -
Industry body · Gartner
CMO AI Budgets Hit 15.3% in 2026, But Only 30% Can Scale It
Gartner's 2026 CMO Spend Survey finds marketing teams now put 15.3% of their budget into AI, up sharply from prior years, but only 30% of organisations say they…
10/06/2026 -
Government · Bank of England
UK Mortgage Lending Q1 2026: Remortgages Surge to 28%
Bank of England data for the first quarter of 2026 shows UK households pivoting from buying homes to refinancing them, with remortgaging up sharply and first-time buyer activity…
10/06/2026 -
Government · Department for Science, Innovation and Technology
UK Digital and Tech Sector Raised £8.25bn in 2025
The government's first Digital and Technologies Sector Statistics release shows UK technology companies raised £8.25bn in private-equity funding during 2025, with frontier technologies such as AI, cyber security…
05/06/2026 -
Government · Bank of England
UK Credit Card Borrowing Grows 11.8% in April 2026
UK consumers kept borrowing on credit cards in April 2026, with annual card-borrowing growth at 11.8%, even as mortgage lending softened and households moved a record amount into…
03/06/2026 -
Government · Department for Science, Innovation and Technology
89% of Responding Parents Back a Social Media Age Cap
Nearly nine in ten parents who responded to the government's Growing Up in the Online World consultation back a legal minimum age for social media, and almost all…
02/06/2026 -
Government · Office for National Statistics
Over-55s Drive UK Card Spending as Online Share Stalls
UK card spending is running well above its 2023 level, but the growth is concentrated among the over-55s, and online's share of card transactions has gone nowhere in…
30/05/2026 -
Government · Office for National Statistics
UK Annual Business Survey 2024: aGVA Up 3.7% to £1.7trn
The UK non-financial business economy generated £1,725.2 billion in approximate gross value added in 2024, a 3.7% rise on 2023, with administrative and support services posting the strongest…
27/05/2026 -
Platform research · Salesforce - Shopping Index UK Cyber Week 2025
Cross-Device Commerce 2025: 70% of Online Orders on Mobile
Salesforce's 2025 Cyber Week analysis, published on 11 December 2025, found that mobile devices drove 70% of global online orders during the seven-day peak window and UK shoppers…
27/05/2026 -
Government · Ofcom - Online Nation 2025 Report
UK Mobile Internet 2025: 77% of Adult Online Time on Smartphones
Ofcom's Online Nation 2025 report (published 10 December 2025) finds UK adults spend 77% of their online time on smartphones, against around 12% on computers and 11% on…
26/05/2026 -
Platform research · Semrush
Content Marketing Skills 2026: Writing Demand Down 28%, Content Creation Up 209%
Semrush's February 2026 analysis of 8,000 US content marketing job listings on Indeed finds writing requirements in execution roles have fallen 28% since 2023, content creation requirements have…
25/05/2026 -
Research institute · Edelman and LinkedIn
B2B Thought Leadership 2025: 95% of Hidden Buyers Receptive to Strong Content
The 2025 Edelman-LinkedIn B2B Thought Leadership Impact Report (1,934 management-level professionals, 7 markets including the UK) finds 95% of hidden buyers more receptive to sales outreach from brands…
24/05/2026