ResearchReports
Research for UK Marketers
Studies from government, regulators, research institutes and platform data, summarised: the key findings, the methodology, and what they mean for UK marketing teams.
UK Mortgage Lending Q1 2026: Remortgages Surge to 28%
UK Digital and Tech Sector Raised £8.25bn in 2025
UK Credit Card Borrowing Grows 11.8% in April 2026
89% of Responding Parents Back a Social Media Age Cap
Over-55s Drive UK Card Spending as Online Share Stalls
UK Annual Business Survey 2024: aGVA Up 3.7% to £1.7trn
Cross-Device Commerce 2025: 70% of Online Orders on Mobile
UK Mobile Internet 2025: 77% of Adult Online Time on Smartphones
Content Marketing Skills 2026: Writing Demand Down 28%, Content Creation Up 209%
B2B Thought Leadership 2025: 95% of Hidden Buyers Receptive to Strong Content
UK retail sales rise 0.5% but online share dips to 28.1%
Consumer Expectation Gap 2025: 50-Point Divide on Customer Loyalty
UK input costs hit 3-year high for 40% of businesses
B2B Content Marketing ROI 2026: 12% Hit Their Goals
UK inflation slows to 2.8% as services cool to 3.2%
Price and Conversion 2026: 74% of Shoppers Switch Brands for a Lower Price
UK unemployment hits 5% as vacancies fall to 705,000
UK Buy Now Pay Later 2025: 9 Million Users, £13.8bn Spent
Abandonment Email Benchmarks 2025: Cart Recovery Drives 3.33% Conversion
B2B Content Marketing in 2026: 59% Rate It Effective
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