Client outcomes
Case studies
Anonymised client outcomes across the retainers we run. Every case study uses relative time labels (Month 1, Year 1) so the data stays evergreen, and every client is described by industry-role only, not by name.
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Case study | SEO compounding into AI Mode visibility
How 18 months of law-firm SEO compounded into being the top-cited legal source in Google's AI Mode
298 answers Google AI Mode citations
The same content library built during 18 months of an SEO retainer is now the single most-cited source in Google's AI Mode answers for the client's target legal queries. It appears in 298 AI-generated answers, more than any government portal, YouTube channel, or international legal reference in the sampled query pool. Classic SEO did not lose value when AI Mode arrived; it doubled as the foundation the client was already sitting on.
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Case study | SEO + Answer Engine Optimisation
How we launched a public services information site and grew organic clicks from zero to over 34,000 a month in three months
34,612 (Month 3) Monthly organic clicks
A new public-services information site launched from a bare domain. Three months in, the site was pulling 34,612 organic clicks a month and had been picked up by Google's AI answer surfaces as the top independent source on national identity document queries, ranked alongside government domains.
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Case study · Google Ads for ecommerce
How we compounded a deals ecommerce brand's Google Ads revenue 68x in seven years while holding blended ROAS above 13x
£3.7m (Year 7) Annual Google Ads revenue
Seven years of a Google Ads programme for a deals-and-discounts ecommerce brand. Annual attributed revenue grew from £55k in Year 1 to £3.7m in Year 7 (68x). Blended seven-year ROAS held at 13.8x across an account that scaled its media spend 111x in the same period.
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Case study · Google Ads for ecommerce
How we scaled a footwear ecommerce brand's Google Ads revenue from £23k to £539k a year while holding ROAS above 8x
£539k (Year 7) Annual Google Ads revenue
Seven years of a Google Ads programme for a footwear ecommerce brand. Annual attributed revenue grew from £23k in Year 1 to £539k in Year 7 (23.6x). Blended seven-year ROAS held at 8.5x across an account that scaled its media spend 16x in the same period.
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Case study · Google Ads lead generation
How we built a financial services lead-generation account from zero to over 5,000 leads a year
5,467 (Year 3) Annual leads
Three full trading years of a paid lead-generation retainer for a financial services brand, from launching the Google Ads account at zero through to over 5,000 qualified leads a year in Year 3. Annual lead volume grew 4.7x across the three years while cost per lead held roughly steady.
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Case study · Full agency partnership
How we drove a premium outdoor-cooking brand to £114k in its first full year of trading
£114k Year 1 online revenue
First full trading year of a full agency partnership with a premium outdoor-cooking brand. £114k in Year 1 online revenue across 135 orders on a specialist high-AOV category. Web build, SEO, Google Ads, Meta Ads, CRO, and operational consulting all running from launch.
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Case study · Brick-to-click full agency partnership
How we took a boutique from bricks-and-mortar to £900k annual online revenue in seven years
£903k (Year 7) Annual online revenue
Seven years of a full agency partnership with a fashion boutique that already had a physical store presence when the engagement started. Online revenue grew from £134k in Year 1 to £903k in Year 7, orders from 699 to 2,955. Web build, SEO, Google Ads, Meta Ads, CRO, and operational consulting across ops, staff, customer service and marketing.
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Case study · Full agency partnership
How we built an equestrian ecommerce brand from launch to £320k annual revenue in four full trading years
£320k (Year 4) Annual revenue
Four full years of a full agency partnership with a specialist equestrian ecommerce brand, from Shopify launch through to £320k annual revenue and just over 3,000 orders in Year 4. Web build, SEO, Google Ads, Meta Ads, CRO, plus ongoing operational consulting across ops, staff, customer service and marketing.
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Case study · Full agency partnership
How we grew a footwear ecommerce brand from launch to £1.5m annual revenue in seven years
£1.48m (Year 7) Annual revenue
Seven years of a full agency partnership with a footwear ecommerce brand, from Shopify launch through to £1.48m annual revenue and 41,855 orders in Year 7. Web build, SEO, Google Ads, Meta Ads, CRO, plus ongoing operational consulting across ops, staff, customer service and marketing.
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Case study · SEO retainer
How we grew an ecommerce brand's monthly organic clicks by 115% in the first nine months
11,262 Monthly organic clicks
Nine months into an SEO retainer with an ecommerce brand in the bathroom and homeware category. Monthly organic clicks grew 115%, impressions grew 61%, and average ranking position improved from 10.8 to 7.3. Year on year, Month 9 clicks were up 50% on the same month a year earlier. Chart shows the retainer's first nine months; this case study will be extended as the compounding curve builds.
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Case study · SEO retainer
How we grew a law firm's monthly organic clicks from 2,000 to over 10,000
10,646 Monthly organic clicks
Eighteen months of a fundamentals-first SEO retainer took a multi-disciplinary law firm from 2,080 monthly organic clicks in Month 1 to 10,646 in Month 18. Organic impressions grew nearly nine-fold in the same period.