Service · SEO Agency
SEO Services UK Built Around Real Rankings, Not Reports
We're a UK SEO agency running long-term retainers for service-based businesses and ecommerce brands. Technical, on-page, content, local, and reporting, all-inclusive and handled by the senior people doing the work. Scoped to your site. Free audit before you commit.
What we do
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Technical SEO
Crawl, render, indexation, Core Web Vitals, internal-link architecture, log-file analysis. We fix the foundations most agencies skip because they don't know how, then keep them fixed every month.
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Content & On-Page
Four or more new articles every month plus ongoing rewrites of underperforming pages. Every piece is briefed against real GSC data and competitor coverage, not generated in bulk and shipped untouched.
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Local SEO
Google Business Profile optimisation, NAP consistency, local citations, review acquisition workflows, and location-page builds for multi-branch businesses.
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Schema & Structured Data
Service, FAQ, Product, Review, BreadcrumbList, LocalBusiness, Article, implemented cleanly, validated, and kept aligned with your live content. Most sites we audit either have none or have the wrong types.
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GSC Health & Indexation
Weekly Search Console review. Indexation issues caught before they become traffic drops. Manual actions, soft-404 sweeps, sitemap and robots audits. We treat GSC as a control panel, not a quarterly screenshot.
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Reporting & Strategy
Monthly report tied to revenue and pipeline, not vanity rankings. Quarterly strategy review where we tell you what worked, what didn't, and what we're going to do differently. A real human, not a templated PDF.
How an SEO retainer with us actually runs
Most agencies sell a "discovery → strategy → execution" deck and then disappear into a Slack channel for a month. Here's the actual rhythm of a Peak Digital retainer.
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Free audit (week 0)
30+ point review covering technical health, on-page, content quality, internal linking, Search Console issues, schema, Core Web Vitals, and competitor positioning. We tell you what's working, what's broken, and whether you actually need an agency. No commitment.
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Foundations (weeks 1–4)
Technical fixes deployed, schema corrected, indexation cleaned up, Search Console connected, baseline tracking set. The heavy lift in month one, most accounts find enough recoverable traffic in this phase to justify the first quarter.
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Content + on-page rhythm (month 2 onwards)
4+ new pieces of long-form, briefed content per month, plus continuous rewrites of underperforming pages based on weekly GSC data. The compounding work most retainers don't actually do, even at three times this price.
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Review, refine, scale (quarterly)
Monthly performance reports. Quarterly strategic reviews where we look at what's earning revenue, what's not, and where we deploy effort next quarter. You get a real human, not a screen-scraped PDF.
Why the UK SEO market leaves you two bad options
The UK SEO market is split badly. At one end, you've got white-label retainers going out at a few hundred pounds a month, which buys keyword-stuffed posts, no technical work, and a templated dashboard nobody opens. At the other end, boutique London agencies charge several thousand a month, half of which goes on slide decks, account managers, and a strategist who hasn't touched a CMS in three years.
Neither end fails because of what it charges. Both fail because the person deciding what to do is never the person doing it. We run it the other way round: the people writing the briefs are the same people implementing the changes, and the retainer is scoped around what your site actually needs rather than a package picked off a list. Four or more pieces of long-form content land every month, briefed against actual Search Console data. Existing pages get rewritten when the data says they should. Technical issues get fixed the week they're spotted, not added to a quarterly roadmap.
The one thing we don't do is sell backlinks. Most agencies that quote "SEO with link building" are either reselling PBN links that get penalised six months later, or buying placements on sites you'd be embarrassed to be associated with. We earn links through the content we publish, the technical fixes we ship, and the digital PR opportunities our clients create. If you want a paid-link operation, you'll be happier elsewhere.
The other thing nobody talks about: ongoing maintenance is where most retainers quietly under-deliver. Search Console alerts pile up. Schema breaks after a theme update. Internal links rot. Pages drop from page one and nobody notices until quarterly review. We treat the existing content base as living inventory: every month we audit what's slipped, why, and rewrite to recover it. That's the bit that actually compounds.
Website migration SEO: keeping the rankings you already have
When a site loses most of its organic traffic overnight, the cause is more often a migration than an algorithm update. A rebrand, a domain change, a move off WordPress, a redesign that quietly rewrites every URL on the site. The build ships on a Friday, the redirects are half done, and by the following Wednesday a site that took years to rank is sitting on page five with nobody able to explain what happened.
The reason it keeps happening is that migrations get scoped as a development job. Developers are measured on whether the new site works, and by that standard the launch usually is a success. Nobody on the project owns the question of whether Google can still find, crawl and credit the pages it already trusted. That is the gap we fill, and it is a lot cheaper to fill before launch than after.
What we do before you launch
We crawl and archive the live site first, so there is a record of every indexable URL, its rankings, its internal links and its structured data while the old site is still up. Then we map every old URL to a new one, one to one wherever possible, and flag the pages where a genuine equivalent does not exist so you can decide what to do about them rather than discovering it in a 404 report six weeks later. We benchmark performance and indexation so there is something to compare against afterwards, and we check the staging site is not itself indexable, which is a surprisingly common way to leak a launch early.
What we do on launch day and after
Redirects get tested as a full list rather than sampled, because the ones that break are never the ones you would have spot-checked. We confirm the new sitemap contains only live URLs, resubmit it, watch Search Console for crawl and coverage errors, and re-crawl at day seven and day thirty. Rankings usually wobble for a fortnight either way. The job is telling a normal wobble apart from a real loss, and having the pre-launch baseline that proves which one it is.
When to bring us in
Ideally while the new site is still a wireframe, before URL structure and page templates are settled, because those are the two decisions that cost the most to undo. Realistically most people call a few weeks out, which still works. If you have already launched and traffic has dropped, that is recoverable too, it is just slower and the diagnosis takes longer without a baseline.
Migration work is included in the retainer for clients we already look after. If you only need the migration and not an ongoing retainer, we scope it as a standalone project. Either way, the detail of how we run one is in our 24-point website migration SEO checklist, and if you are replatforming onto WordPress our WordPress development team handles the build alongside it.
If you are still working out what level of ongoing SEO you need and what it should cost, our SEO packages guide sets out what UK agencies charge, what belongs in a package at each level, and how we scope a retainer instead of selling fixed tiers.
What clients say
Recent case studies
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Case study | SEO compounding into AI Mode visibility
How 18 months of law-firm SEO compounded into being the top-cited legal source in Google's AI Mode
298 answers Google AI Mode citations
The same content library built during 18 months of an SEO retainer is now the single most-cited source in Google's AI Mode answers for the client's target legal queries. It…
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Case study | SEO + Answer Engine Optimisation
How we launched a public services information site and grew organic clicks from zero to over 34,000 a month in three months
34,612 (Month 3) Monthly organic clicks
A new public-services information site launched from a bare domain. Three months in, the site was pulling 34,612 organic clicks a month and had been picked up by Google's AI…
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Case study · Google Ads for ecommerce
How we compounded a deals ecommerce brand's Google Ads revenue 68x in seven years while holding blended ROAS above 13x
£3.7m (Year 7) Annual Google Ads revenue
Seven years of a Google Ads programme for a deals-and-discounts ecommerce brand. Annual attributed revenue grew from £55k in Year 1 to £3.7m in Year 7 (68x). Blended seven-year ROAS…
Frequently asked questions
How much does SEO cost in the UK?
UK SEO pricing spans a huge range, from white-label retainers of a few hundred pounds a month, which don't buy real work, up to boutique London agencies charging several thousand, much of it going on account management rather than delivery. We don't price against that band. Our retainer is all-inclusive and scoped to your site: technical SEO, content (4+ new pieces a month), on-page optimisation, internal linking, local SEO, schema, Search Console management, and monthly reporting. No setup fee, no percentage of revenue, no contract lock-in. We start with a free audit, agree the scope from what it finds, and quote a single monthly fee for that work before you commit to anything.
Do you do backlink building?
No, and we'd rather be honest about that than sell you something we don't believe in. The agencies offering £300/month link packages are reselling cheap PBNs that get penalised in the next core update. Genuine link-building costs more than the retainer on its own. What we do instead is earn links through publishable content, fixable technical issues, and digital PR moments your business naturally generates. If you specifically want a paid-link operation, you'll be happier with a specialist outreach agency.
How long until I see results from SEO?
Technical wins land within the first 30 days, fixing indexation, schema, Core Web Vitals, internal linking. Content gains compound from month three onwards as new pieces age, internal links accumulate, and Search Console builds up enough click-through data for Google to reassess relevance. By month six most retainers are showing meaningful traffic and ranking lifts. SEO is genuinely slower than paid, anyone promising page-one results in week two is selling you something else.
Are SEO services actually worth it?
If your business has a website, a clear service offering, and a reasonable margin on what you sell, yes, almost always. The honest answer is that SEO compounds. Run the retainer for a year and you've got a body of content, a healthy technical base, and rising organic traffic that doesn't switch off when you stop paying. Spend the same £18,000 on Google Ads and you've got a year of clicks and nothing left over. The real question is whether your business has the patience for the first six months, if you need leads next week, paid ads is the right channel.
What's included in the 4+ pieces of content per month?
Long-form articles, typically 1,500–2,500 words, briefed against keywords surfaced from your Search Console data and competitor gap analysis. Each piece gets internal linking, on-page optimisation, schema markup, and a featured image. We don't bulk-generate or off-shore content, every brief is built specifically for the topic, the audience, and the search intent.
What does "ongoing updates to existing content" actually mean?
Every month we run a Search Console sweep on your existing pages, identify the ones that have slipped or never broke through, and rewrite them. That includes refreshing facts, expanding thin sections, restructuring internal links, fixing schema, and re-pitching the page against the search intent. Most retainers in this price band do not do this, they only ship new content. Refreshing what you've got is where the cheapest wins live.
Do you work with small businesses or only larger sites?
Both. There's no minimum revenue cut-off, you're the best judge of whether the retainer is the right investment for your stage and your margins. Some of our retainers are with lean ecommerce stores, others with multi-site service businesses. If you're not sure, book the free audit and we'll be straight about whether SEO is the right next move for you, or whether a smaller scoped project or a different channel would serve you better right now.
How is this different from a one-off SEO audit?
An audit tells you what's wrong. A retainer fixes it, monitors it, builds on it, and adjusts when Google's algorithm changes. Audits have their place, we sell them too, but the value of SEO compounds when someone is actively shipping work every week. Most one-off audits sit in a Drive folder six months later, half-implemented.
Do I get monthly reports? What's in them?
Yes. Monthly reports cover organic traffic, keyword movement, click-through rate, technical health (indexation, Core Web Vitals, schema validation), the content shipped that month, and the existing content updated. Plus a one-page commentary explaining what we did, why, and what's next. Quarterly we layer in a strategic review, what's earning revenue, what's not, where we deploy effort next.
Is there a contract lock-in?
No. 30-day notice and we go separate ways. Everything we've built, content, schema, technical fixes, internal-link structure, stays on your site. No clawbacks, no "agency-owned" assets, no migration fees. We don't believe in retention through contracts; if the work isn't worth what you're paying, you should leave.
Can you handle SEO for a website migration or redesign?
Yes. We crawl and archive the existing site first, so there is a record of every indexable URL, its rankings and its internal links while the old site is still live, then map old URLs to new ones and flag the pages with no genuine equivalent. After launch we test the full redirect list rather than a sample, confirm the sitemap contains only live URLs, and re-crawl at day seven and day thirty against the pre-launch baseline. It is included in the retainer for clients we already work with, and scoped as a standalone project if the migration is all you need. The best time to involve us is while the new site is still a wireframe, because URL structure and page templates are the two decisions that cost the most to reverse.
We have already migrated and traffic has dropped. Can you fix it?
Usually, yes, though it is slower than doing it properly beforehand and the diagnosis takes longer without a pre-launch baseline. The first job is separating the causes: broken or chained redirects, URLs dropped without a mapping, pages that lost their internal links, a staging site that stayed indexable, or a real change in what the page says. It is normally two or three of those at once rather than one big mistake. We reconstruct what the old site had from the Wayback Machine and your Search Console history, then rebuild the mapping from that. Expect recovery over weeks rather than days, because Google has to re-crawl and re-evaluate everything before it gives the rankings back.