Our Services
Every Service in Digital Marketing, Done Properly
From bespoke web design to performance marketing and SEO, every Peak Digital service runs on the same principle, measurable returns and clear reporting, no fluff.
The shortlist below covers every service Peak Digital offers UK businesses, bespoke web design, ecommerce development, conversion-rate optimisation, SEO, Google Ads, Meta Ads, Shopify, WordPress, and ongoing maintenance. Pick the one closest to what you're trying to fix; each card links to a full breakdown of how we run that service, what's included, and what it costs.
What goes into a digital marketing service
A digital marketing service is the recurring work an agency does to put your business in front of the right audience and turn that attention into customers. The list of digital marketing services on offer industry-wide is long, search, paid media, content, social, email, conversion optimisation, web build, analytics, automation, but the work that actually moves the needle for any individual business is usually a tight subset of that list, run with discipline.
Peak Digital deliberately offers a focused set of full digital marketing services rather than a brochure of every possible channel. Each service below has a defined scope, a real deliverable cadence, and reporting that ties what we did this month to what changed in the metric that matters. If a channel doesn't fit your business, we'll tell you, we'd rather decline a brief than charge for work that won't pay back.
Most clients land on a digital marketing strategy services engagement first, a short, fixed-fee piece of work that maps the channels worth running, the order to run them in, and the budget each one earns. The retainer services below pick up from that strategy and execute against it.
What's included with each service
Bespoke web design
Custom-coded WordPress builds, designed for a single business rather than templated. Includes content architecture, copywriting collaboration, CWV-compliant performance, accessibility, and a 48-hour fixed-price quote turnaround.
Read more about our web design service →
Ecommerce web design
Custom ecommerce stores on WooCommerce or Shopify, depending on what fits the business. Conversion-led product page templates, structured-data setup, reliable checkout, and ongoing optimisation post-launch.
Read more about our ecommerce service →
Shopify web design
Theme work, custom builds, and migrations on Shopify and Shopify Plus. Peak Digital is a registered Shopify Partner. Same conversion focus and quote-based pricing as the WordPress builds.
Read more about our Shopify service →
WordPress development
Bespoke WordPress development for businesses that want their site treated as software, not a template. Custom plugins, headless integrations, performance work, and migrations off page builders.
Read more about our WordPress development service →
WordPress maintenance
The recurring care your site needs after launch, core and plugin updates run with regression checks, daily off-site backups, security monitoring, and a fixed monthly hours allocation for changes.
Read more about our WordPress maintenance service →
Search engine optimisation
SEO services UK businesses can actually act on, technical audits, on-page work, content cluster planning, internal-link architecture, link earning where it makes sense, and monthly reporting against the queries that drive revenue.
Read more about our SEO service →
Google Ads management
Search, Performance Max, and YouTube campaigns built around conversions, not impression volume.
Read more about our Google Ads service →
Meta Ads (Facebook + Instagram)
Facebook and Instagram ads with the same conversion-first posture as Google Ads. Creative production isn't bundled, we'll work with your designer or recommend a partner. Same fee structure as Google Ads.
Read more about our Meta Ads service →
Digital marketing for small business
The combined service for SMBs that need everything in one place rather than picking channels à la carte. Strategy, the right two or three channels, ongoing reporting, and quarterly reviews.
Read more about our digital marketing service →
Conversion rate optimisation
Bundled into Google Ads and Meta Ads retainers by default; standalone CRO is available by quote. Hypothesis-led, instrumented with proper analytics, focused on the steps where users actually drop off.
Read more about our CRO service →
How our digital marketing services work together
Run in isolation each service compounds slowly; run together they reinforce each other. SEO and paid media share keyword research and audience profiles. The web build is where every channel's traffic eventually lands, so its conversion rate sets a ceiling on what every other service can return. Maintenance is what stops that ceiling from quietly slipping over the months as plugins update and themes drift.
That integration is why we run integrated marketing services as engagements, not pick-and-mix add-ons. A typical client at scale will have us doing web, SEO, and one paid channel concurrently, with maintenance running underneath and quarterly strategy reviews keeping the mix honest. Smaller engagements still benefit from the same approach, we'll plan them so the channel we run today won't fight the channel you'll add in six months.
Who we work with
The work transfers cleanly across most service-based and product-based businesses. The verticals where we have the most pattern-match are:
- B2B SaaS and B2B services, long sales cycles, content-led search, paid demand capture. The cluster around b2b digital marketing services is where most of our recent growth has come from.
- Ecommerce and DTC, Shopify and WooCommerce stores. Performance-led paid media, on-page SEO for category and product pages, conversion work on checkout.
- Professional services, accountants, consultants, agencies, legal. Strong local-search presence, lead-generation funnels, reputation work.
- Local services, trades, home-services, hospitality. Local SEO, Google Business Profile, paid lead generation.
- Education and membership, long-form content, paid lead-gen with nurture, conversion paths instrumented end-to-end.
If your business doesn't slot neatly into one of those, the strategy session is the right entry point, we'd rather start with a paid two-week scope than commit to a retainer that doesn't fit.
Frequently asked questions
What are services in digital marketing?
Digital marketing services are the recurring channels an agency runs on your behalf, typically a mix of search engine optimisation, paid media (Google Ads, Meta Ads), content, conversion-rate optimisation, web design and development, and ongoing site maintenance. Peak Digital offers nine distinct services across that list; the right combination for any individual business is usually two or three of them run together rather than the full menu.
What are the main types of digital marketing services?
The big-six are: SEO (organic search visibility), paid search (Google Ads), paid social (Meta Ads on Facebook and Instagram), web design and development (the asset every other channel funnels into), conversion-rate optimisation (improving the percentage of visitors who become customers), and content. We add WordPress maintenance and a strategy service to the list because both materially affect what every other channel returns.
What's the difference between SEO and digital marketing?
SEO is a single channel inside digital marketing, organic visibility on search engines. Digital marketing is the broader category that includes SEO plus paid media, content, social, web, and conversion work. Most businesses need a mix; very few need only SEO.
Do you offer all services as one retainer?
Yes. Most clients run two or three services concurrently, typically a web build that transitions into SEO + one paid channel, with WordPress maintenance underneath. We can quote everything as a single retainer or as separate scopes; reporting is unified either way so you see the picture across channels rather than per-service silos.
How do you decide which services a business needs?
The strategy service is where we make that call. It's a short, fixed-fee engagement that audits the current setup, maps the channels worth running, and sequences them. We'd rather tell you to skip a channel that won't pay back than sell it to you because it's on our menu.
Do you work with B2B and ecommerce?
Both. B2B SaaS and B2B services are where most of our recent growth has come from, long sales cycles suit content-led search and paid demand capture. Ecommerce and DTC clients run Shopify or WooCommerce builds with performance-led paid media and on-page SEO; the conversion work usually pays for itself inside a quarter on stores doing more than £20k/month.
What's the minimum spend?
Paid-media management runs on a monthly retainer, quoted to the account. Web builds and SEO scopes are quote-based. The strategy service is fixed-fee. There's no minimum-engagement length on retainers, month-to-month with 30 days notice.
How quickly can you start?
Strategy work and SEO usually kick off the week after sign-off. Web builds need a discovery call first and quote inside 48 hours. Paid media kick-off depends on whether existing accounts and tracking are in place, clean accounts launch within a week, accounts that need rebuilding take two.