WooCommerce SEO Built in the Theme Code, Not in a Plugin Add-on

Yes, meaningfully. The WordPress fundamentals still apply, but WooCommerce adds Product schema, faceted nav indexation, /shop/ canonical patterns, variation URL handling, and a much larger plugin stack to audit. A generalist WordPress SEO agency that hasn't worked on stores spends month one learning the ecommerce-specific patterns. That's why we publish a separate page, the brief is genuinely different.

Our WooCommerce SEO retainer is All-inclusive. That covers Product schema, faceted nav configuration, plugin audits, Core Web Vitals work, 4+ new pieces of content a month, ongoing rewrites of underperforming product and category pages, Search Console management, and monthly reporting tied to attributed organic revenue. No setup fee, no percentage of revenue, no contract lock-in. Most UK WooCommerce SEO providers either sit at £300–£500/month (which doesn't buy real work) or £3,000+/month (which mostly buys slide decks).

Yes, and badly-handled facets are one of the most common reasons WooCommerce stores underperform in organic search. Default WooCommerce indexes attribute filter URLs (?filter_colour=blue, ?filter_size=large, ?orderby=price) which can generate tens of thousands of thin URL variants. We configure robots, canonical tags, and the noindex policy so Google indexes the pages that earn revenue, your real categories and products, and ignores the filter combinations. This work typically recovers significant crawl budget in month one.

Both, depending on what's already installed. If you're on Yoast WooCommerce SEO, we configure it properly and supplement at theme level where the plugin doesn't go deep enough (Review, AggregateRating, BreadcrumbList tying back to category structure). If you're on Rank Math with the WooCommerce module, same approach. We rarely switch a store between SEO plugins, the migration risk on a live ecommerce site usually outweighs the upside, but we will if the existing markup is broken in ways that can't be patched.

Technical wins land within the first 30 days, Product schema corrections, faceted nav cleanup, Core Web Vitals work, indexation issues resolved. Content and category-page gains compound from month three onwards as new content earns links and Search Console builds enough click-through data for Google to reassess relevance. By month six, most WooCommerce retainers are showing meaningful traffic and revenue lifts. SEO is genuinely slower than paid, anyone promising top-3 rankings in week two is selling something else.

No, and we'd rather be honest about that than sell you something we don't believe in. Cheap link-building packages get penalised in core updates; genuine link-building costs more than the entire retainer on its own. What we do instead is earn links through publishable content, fixable technical issues, and the digital PR opportunities your store naturally generates. If you specifically want a paid-link operation, you'll be happier with a specialist outreach agency.

Yes, it's one of the first things we do, and one of the highest-ROI pieces of work in month one. Most WooCommerce stores carry 30+ plugins (Variation Swatches, Product Filter, Wishlist, Quick View, Compare, Live Search), with three or four causing 80% of the performance problems. We identify which are paying their way, work out which can be consolidated or replaced with theme code, and ship a leaner stack. Core Web Vitals improve the same week and the SEO conflicts between competing plugins get resolved at the same time.

Yes. WooCommerce variations create their own challenges, variation-specific URLs, attribute pages, and the canonical question of whether a variation should be indexed as its own URL or roll up to the parent product. We audit each store's setup and decide case by case based on product catalogue size, search intent for the variation terms, and how the storefront uses variations. Most stores end up with parent-canonical variations + selective variation indexation for the SKUs that have genuine standalone search demand.

Yes. Our WordPress SEO retainer covers non-ecommerce WordPress sites with the same team and the same fee. If you're running a WordPress site without WooCommerce, that's the page to read. If you're on WooCommerce, this one's the better fit, the platform-specific work is more substantial.

All in-house. The senior team that writes the briefs is the same team that opens theme files and ships the work. No offshore content factories, no white-label developers brought in to fix the things we can't. If you've been burned by an agency where the proposal team and the delivery team were different people, you'll notice the difference.

No. 30-day notice and we go separate ways. Everything we've built, Product schema, technical fixes, content, internal-link structure, plugin stack changes, stays on your store. No clawbacks, no "agency-owned" assets, no migration fees. We don't believe in retention through contracts; if the work isn't worth what you're paying, you should leave.