Rank 01Highest head-CPC of 19 industries
UK PPC Index for Solicitors for September 2026
Average Google Ads cost-per-click for the Solicitors vertical in the United Kingdom, based on a basket of 25 high-volume commercial keywords. Updated monthly.
Head-CPC
£16.61
Volume-weighted average across the keyword basket.
Tail-CPC
£18.91
Flat-average sample of 23 keywords.
Head to tail gap
£2.31
The competitive-squeeze indicator.
01Briefing
This month's findings
- Head-CPC rose 2.9% month over month to £16.61, and is 8.1% lower than a year ago.
- Tail-CPC sits at £18.91, £2.31 above head.
- The dearest keyword in the basket is "win no fee solicitors" at £41.70; the cheapest is "lawyer firms near me" at £2.44.
- Solicitors ranks first of 19 industries for head-CPC.
Solicitors eased in June 2026, with head-term CPC at £17.21 against £17.83 in May, a fall of 3.4 per cent, and tail-term CPC at £21.21 against £21.83, down 2.9 per cent. Both figures sit close to where they were a year earlier: head is 3.1 per cent below June 2025 and tail is 2.9 per cent below. Measured against the prior 12 months, head CPC is 2.6 per cent under its average of £17.67 while tail CPC is 0.9 per cent over its average of £21.02. The gap between the two series held at £4.00, level with May's £4.01 and well inside the £2.34 to £5.18 range recorded across the last 24 months. Solicitors remains the highest head-term vertical in the Peak Digital UK PPC Index, on a sample of 24 keywords.
02Loadout
Top keywords by search volume
| Keyword | Monthly searchesSearches | CPC | CompetitionComp. |
|---|---|---|---|
| solicitors near.me | 33,100 | £3.74 | medium |
| near me solicitor | 33,100 | £3.74 | medium |
| solicitors close to me | 33,100 | £3.74 | medium |
| solicitor near me | 14,800 | £3.82 | medium |
| win no fee solicitors | 12,100 | £41.70 | high |
| solicitors no win no fee | 12,100 | £41.70 | high |
| no fee no win solicitors | 12,100 | £41.70 | high |
| no win no fee solicitor | 12,100 | £41.70 | high |
| no win no fee solicitors | 12,100 | £41.70 | high |
| solicitor no win no fee | 12,100 | £41.70 | high |
| solicitor conveyancing | 9,900 | £17.78 | medium |
| solicitors in conveyancing | 9,900 | £17.78 | medium |
| solicitors for conveyancing | 9,900 | £17.78 | medium |
| solicitors and conveyancing | 9,900 | £17.78 | medium |
| solicitors and conveyancers | 9,900 | £17.78 | medium |
| solicitor for conveyancing | 9,900 | £17.78 | medium |
| conveyancing solicitor | 9,900 | £17.78 | medium |
| solicitor and conveyancing | 9,900 | £17.78 | medium |
| conveyancing solicitors | 9,900 | £17.78 | medium |
| lawyer firms near me | 8,100 | £2.44 | medium |
| lawyer firm near me | 8,100 | £2.44 | medium |
| law firm near me | 8,100 | £2.44 | medium |
| law firm close to me | 8,100 | £2.44 | medium |
Methodology
- Head-CPC
- Volume-weighted average CPC across the top 25 keywords.
- Tail-CPC
- Flat average across the sample.
- Gap
- Tail minus head, a competitive-squeeze indicator.
- Source
- Google Keyword Planner, United Kingdom. USD converted to GBP.
Source: Peak Digital UK PPC Index for Solicitors, September 2026.
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