Rank 03third highest head-CPC of 19 industries
UK PPC Index for Accountants for September 2026
Average Google Ads cost-per-click for the Accountants vertical in the United Kingdom, based on a basket of 25 high-volume commercial keywords. Updated monthly.
Head-CPC
£14.13
Volume-weighted average across the keyword basket.
Tail-CPC
£13.87
Flat-average sample of 12 keywords.
Head to tail gap
-£0.26
The competitive-squeeze indicator.
01Briefing
This month's findings
- Head-CPC rose 4.7% month over month to £14.13, and is 10.3% higher than a year ago.
- Tail-CPC sits at £13.87, £0.26 below head.
- The dearest keyword in the basket is "software for accountant" at £60.22; the cheapest is "accountant lamp" at £0.34.
- Accountants ranks third of 19 industries for head-CPC.
Accountants moved in opposite directions on the two series in June 2026: head-term CPC jumped 26.7 per cent to £15.87, a 24-month high, while tail-term CPC fell 18.0 per cent to £18.29 from May's peak of £22.31. Head CPC is 29.6 per cent above June 2025 and 33.2 per cent above its prior 12-month average of £11.91; tail is 11.4 and 7.5 per cent above the same comparators. The combined effect was a collapse in the tail premium from £9.78 in May, the widest of the window, to £2.42 in June, within £0.04 of the narrowest reading recorded across the 24 months. That is the largest single-month change in the head-to-tail relationship anywhere in the panel this month. The June sample held at 25 keywords, its normal level within the Peak Digital UK PPC Index, against 14 in January 2026.
02Loadout
Top keywords by search volume
| Keyword | Monthly searchesSearches | CPC | CompetitionComp. |
|---|---|---|---|
| accountant close to me | 12,100 | £6.75 | medium |
| accountants near me | 12,100 | £6.79 | medium |
| software for accountant | 6,600 | £60.22 | medium |
| accountant lamp | 4,400 | £0.34 | high |
| forensic accountants | 3,600 | £6.54 | medium |
| accountant greater london | 2,900 | £12.25 | medium |
| accountant in london | 2,900 | £12.25 | medium |
| accountants in london | 2,900 | £12.25 | medium |
| accountants in london uk | 2,900 | £12.25 | medium |
| accountants london | 2,900 | £12.25 | medium |
| accountants london uk | 2,900 | £12.25 | medium |
| london accountant | 2,900 | £12.25 | medium |
Methodology
- Head-CPC
- Volume-weighted average CPC across the top 25 keywords.
- Tail-CPC
- Flat average across the sample.
- Gap
- Tail minus head, a competitive-squeeze indicator.
- Source
- Google Keyword Planner, United Kingdom. USD converted to GBP.
Source: Peak Digital UK PPC Index for Accountants, September 2026.
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