UK PPC Index for Personal Trainers for August 2026

This month's findings

Personal trainers recorded a 24-month head-term low in June 2026 at £3.35, down 7.3 per cent on May, with tail-term CPC also easing 7.2 per cent to £5.43. Head is 15.2 per cent below June 2025 and 12.1 per cent below its prior 12-month average of £3.81, while tail is close to flat year on year at 0.8 per cent above and 5.2 per cent below its £5.73 average. The head series has moved within a narrow £3.35 to £4.29 band across the full window, one of the tightest ranges in the Peak Digital UK PPC Index. Tail continues to command a substantial premium at £2.08, or 1.62 times head, against a window range of £1.33 to £2.85. The June sample covered 24 keywords.