Rank 066th highest head-CPC of 19 industries
UK PPC Index for Personal Trainers for September 2026
Average Google Ads cost-per-click for the Personal Trainers vertical in the United Kingdom, based on a basket of 25 high-volume commercial keywords. Updated monthly.
Head-CPC
£7.44
Volume-weighted average across the keyword basket.
Tail-CPC
£6.56
Flat-average sample of 22 keywords.
Head to tail gap
-£0.87
The competitive-squeeze indicator.
01Briefing
This month's findings
- Head-CPC fell 1.5% month over month to £7.44, and is 3.0% higher than a year ago.
- Tail-CPC sits at £6.56, £0.87 below head.
- The dearest keyword in the basket is "courses personal trainer" at £14.39; the cheapest is "personal trainer how much" at £1.31.
- Personal Trainers ranks 6th of 19 industries for head-CPC.
Personal trainers recorded a 24-month head-term low in June 2026 at £3.35, down 7.3 per cent on May, with tail-term CPC also easing 7.2 per cent to £5.43. Head is 15.2 per cent below June 2025 and 12.1 per cent below its prior 12-month average of £3.81, while tail is close to flat year on year at 0.8 per cent above and 5.2 per cent below its £5.73 average. The head series has moved within a narrow £3.35 to £4.29 band across the full window, one of the tightest ranges in the Peak Digital UK PPC Index. Tail continues to command a substantial premium at £2.08, or 1.62 times head, against a window range of £1.33 to £2.85. The June sample covered 24 keywords.
02Loadout
Top keywords by search volume
| Keyword | Monthly searchesSearches | CPC | CompetitionComp. |
|---|---|---|---|
| courses personal trainer | 2,900 | £14.39 | high |
| course personal trainer | 2,900 | £14.39 | high |
| personal fitness trainer classes | 2,900 | £14.39 | high |
| personal trainer classes | 2,900 | £14.39 | high |
| home personal trainer london | 1,900 | £5.69 | medium |
| london personal trainer | 1,900 | £5.69 | medium |
| personal trainer london uk | 1,900 | £5.69 | medium |
| personal trainer london city | 1,900 | £5.69 | medium |
| personal trainer london | 1,900 | £5.69 | medium |
| personal fitness trainer in london | 1,900 | £5.69 | medium |
| personal trainer in london uk | 1,900 | £5.69 | medium |
| personal trainer in london | 1,900 | £5.69 | medium |
| personal trainer academy | 1,900 | £3.92 | medium |
| trainer personal online | 1,600 | £3.99 | medium |
| personal trainer how much | 1,600 | £1.31 | medium |
| personal online trainer | 1,600 | £3.99 | medium |
| personal fitness trainer online | 1,600 | £3.99 | medium |
| personal fitness coach online | 1,600 | £3.99 | medium |
| online personal trainer | 1,600 | £3.99 | medium |
| online personal fitness trainer | 1,600 | £3.99 | medium |
| online personal fitness coach | 1,600 | £3.99 | medium |
| personal trainer manchester uk | 1,300 | £8.08 | medium |
Methodology
- Head-CPC
- Volume-weighted average CPC across the top 25 keywords.
- Tail-CPC
- Flat average across the sample.
- Gap
- Tail minus head, a competitive-squeeze indicator.
- Source
- Google Keyword Planner, United Kingdom. USD converted to GBP.
Source: Peak Digital UK PPC Index for Personal Trainers, September 2026.
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