Rank 099th highest head-CPC of 19 industries
UK PPC Index for Roofers for September 2026
Average Google Ads cost-per-click for the Roofers vertical in the United Kingdom, based on a basket of 25 high-volume commercial keywords. Updated monthly.
Head-CPC
£5.34
Volume-weighted average across the keyword basket.
Tail-CPC
£6.30
Flat-average sample of 17 keywords.
Head to tail gap
£0.96
The competitive-squeeze indicator.
01Briefing
This month's findings
- Head-CPC rose 27.6% month over month to £5.34, and is 16.4% higher than a year ago.
- Tail-CPC sits at £6.30, £0.96 above head.
- The dearest keyword in the basket is "replacement roof conservatory" at £12.32; the cheapest is "tiling roof" at £0.40.
- Roofers ranks 9th of 19 industries for head-CPC.
Roofers softened in June 2026, with head-term CPC down 4.8 per cent to £4.62 and tail-term CPC down 5.2 per cent to £5.07. This is one of the steadiest series in the Peak Digital UK PPC Index: head sits 1.7 per cent below June 2025 and 1.0 per cent below its prior 12-month average of £4.66, while tail sits 0.8 per cent below June 2025 and 0.6 per cent above its £5.04 average. Head CPC has stayed within a £3.67 to £5.28 band across the full 24 months, and tail within £3.98 to £5.66. The tail premium held at £0.45 against £0.49 in May, comfortably inside the £0.19 to £0.59 range seen over the window. The sample was 25 keywords, the vertical's usual level.
02Loadout
Top keywords by search volume
| Keyword | Monthly searchesSearches | CPC | CompetitionComp. |
|---|---|---|---|
| roofer near me | 33,100 | £3.94 | high |
| roofer in near me | 33,100 | £3.94 | high |
| roofer close to me | 33,100 | £3.94 | high |
| tiling roof | 22,200 | £0.40 | high |
| roofer on roof | 18,100 | £2.35 | medium |
| replacement roof conservatory | 9,900 | £12.32 | high |
| roof replacement conservatory | 9,900 | £12.32 | high |
| roof repair near me | 9,900 | £5.12 | high |
| roof repair in near me | 9,900 | £5.12 | high |
| conservatory replacement roof | 9,900 | £12.32 | high |
| replacement conservatory roof | 9,900 | £12.32 | high |
| repair roof near me | 9,900 | £5.12 | high |
| near me roof repair | 9,900 | £5.12 | high |
| conservatory roof replacement | 9,900 | £12.32 | high |
| guttering repair near me | 8,100 | £3.10 | high |
| repair roof | 6,600 | £4.87 | high |
| flat roof roofer | 4,400 | £2.49 | high |
Methodology
- Head-CPC
- Volume-weighted average CPC across the top 25 keywords.
- Tail-CPC
- Flat average across the sample.
- Gap
- Tail minus head, a competitive-squeeze indicator.
- Source
- Google Keyword Planner, United Kingdom. USD converted to GBP.
Source: Peak Digital UK PPC Index for Roofers, September 2026.
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