UK PPC Index for Builders for August 2026

This month's findings

Builders retreated from May's 24-month highs in June 2026, with head-term CPC down 12.1 per cent to £6.14 and tail-term CPC down only 1.1 per cent to £8.65. Even after that fall, both series remain sharply above longer comparators: head is 31.6 per cent above June 2025 and 18.7 per cent above its prior 12-month average of £5.17, while tail is 38.9 per cent above June 2025 and 24.2 per cent above its £6.96 average. Because head fell faster than tail, the tail premium widened to £2.51, the widest recorded for this vertical across the 24-month window and up from £1.76 in May. Through 2024 and 2025 that premium sat between £1.41 and £2.41. The June sample covered 25 keywords, and builders now carries the widest tail premium of any trades vertical in the Peak Digital UK PPC Index.