Rank 1111th highest head-CPC of 19 industries
UK PPC Index for Builders for September 2026
Average Google Ads cost-per-click for the Builders vertical in the United Kingdom, based on a basket of 25 high-volume commercial keywords. Updated monthly.
Head-CPC
£3.82
Volume-weighted average across the keyword basket.
Tail-CPC
£7.07
Flat-average sample of 19 keywords.
Head to tail gap
£3.24
The competitive-squeeze indicator.
01Briefing
This month's findings
- Head-CPC fell 11.1% month over month to £3.82, and is 23.8% lower than a year ago.
- Tail-CPC sits at £7.07, £3.24 above head.
- The dearest keyword in the basket is "webstore builder" at £15.68; the cheapest is "bear builder" at £0.04.
- Builders ranks 11th of 19 industries for head-CPC.
Builders retreated from May's 24-month highs in June 2026, with head-term CPC down 12.1 per cent to £6.14 and tail-term CPC down only 1.1 per cent to £8.65. Even after that fall, both series remain sharply above longer comparators: head is 31.6 per cent above June 2025 and 18.7 per cent above its prior 12-month average of £5.17, while tail is 38.9 per cent above June 2025 and 24.2 per cent above its £6.96 average. Because head fell faster than tail, the tail premium widened to £2.51, the widest recorded for this vertical across the 24-month window and up from £1.76 in May. Through 2024 and 2025 that premium sat between £1.41 and £2.41. The June sample covered 25 keywords, and builders now carries the widest tail premium of any trades vertical in the Peak Digital UK PPC Index.
02Loadout
Top keywords by search volume
| Keyword | Monthly searchesSearches | CPC | CompetitionComp. |
|---|---|---|---|
| bear builder | 165,000 | £0.04 | medium |
| qr builder | 135,000 | £2.24 | high |
| qr code builder | 135,000 | £2.24 | high |
| builders insurance | 22,200 | £11.64 | high |
| builders near me | 18,100 | £2.52 | medium |
| new home builders near me | 18,100 | £2.29 | medium |
| new homes builders near me | 18,100 | £2.29 | medium |
| pc builder | 18,100 | £1.07 | high |
| webstore builder | 14,800 | £15.68 | medium |
| websites builders | 14,800 | £15.68 | medium |
| websites builder | 14,800 | £15.68 | medium |
| website builders | 14,800 | £15.68 | medium |
| website builder | 14,800 | £15.68 | medium |
| web builders | 14,800 | £15.68 | medium |
| cv builder free | 14,800 | £4.99 | high |
| collage builder | 12,100 | £1.03 | medium |
| builder gels | 12,100 | £0.49 | high |
| builder gel | 12,100 | £0.49 | high |
| builder credit card | 9,900 | £8.82 | high |
Methodology
- Head-CPC
- Volume-weighted average CPC across the top 25 keywords.
- Tail-CPC
- Flat average across the sample.
- Gap
- Tail minus head, a competitive-squeeze indicator.
- Source
- Google Keyword Planner, United Kingdom. USD converted to GBP.
Source: Peak Digital UK PPC Index for Builders, September 2026.
Paying more than £3.82 a click?
We will benchmark your account against the Builders index and show you where the spend is leaking.