Rank 1212th highest head-CPC of 19 industries
UK PPC Index for Electricians for September 2026
Average Google Ads cost-per-click for the Electricians vertical in the United Kingdom, based on a basket of 25 high-volume commercial keywords. Updated monthly.
Head-CPC
£3.76
Volume-weighted average across the keyword basket.
Tail-CPC
£2.93
Flat-average sample of 19 keywords.
Head to tail gap
-£0.83
The competitive-squeeze indicator.
01Briefing
This month's findings
- Head-CPC rose 5.8% month over month to £3.76, and is 32.6% higher than a year ago.
- Tail-CPC sits at £2.93, £0.83 below head.
- The dearest keyword in the basket is "electrician near me" at £5.01; the cheapest is "electrician shop near me" at £0.51.
- Electricians ranks 12th of 19 industries for head-CPC.
Electricians set a 24-month head-term high of £3.30 in June 2026, up 4.8 per cent on May, with tail-term CPC rising 9.4 per cent to £2.77. Head CPC is 18.5 per cent above June 2025 and 13.0 per cent above its prior 12-month average of £2.92; tail is 16.7 and 12.0 per cent above the same comparators. Tail sits £0.11 short of its own 24-month high of £2.88, recorded in May 2025. Tail has traded below head in every month since November 2024, and the gap narrowed to £0.53 from £0.62 in May, having reached its widest at £0.64 in April 2026. The June sample covered 23 keywords, down from 25 in May and among the thinnest coverage in the Index this month.
02Loadout
Top keywords by search volume
| Keyword | Monthly searchesSearches | CPC | CompetitionComp. |
|---|---|---|---|
| electrician near me | 74,000 | £5.01 | high |
| electrician in near me | 74,000 | £5.01 | high |
| electrician company near me | 74,000 | £5.01 | high |
| electrician companies near me | 74,000 | £5.01 | high |
| electrician closest to me | 74,000 | £5.01 | high |
| electrician close to me | 74,000 | £5.01 | high |
| near me auto electrician | 27,100 | £1.13 | medium |
| electrician car near me | 27,100 | £1.13 | medium |
| cars electrician near me | 27,100 | £1.13 | medium |
| automotive electrician near me | 27,100 | £1.13 | medium |
| automobile electrician near me | 27,100 | £1.13 | medium |
| auto electrician close to me | 27,100 | £1.13 | medium |
| auto car electrician near me | 27,100 | £1.13 | medium |
| electrical vehicle charging installation | 18,100 | £4.85 | high |
| electrical car charger installation | 18,100 | £4.85 | high |
| ev charger installation | 18,100 | £4.85 | high |
| electrician shop near me | 14,800 | £0.51 | medium |
| electrician shops near me | 14,800 | £0.51 | medium |
| apprenticeships in electrician | 12,100 | £2.24 | medium |
Methodology
- Head-CPC
- Volume-weighted average CPC across the top 25 keywords.
- Tail-CPC
- Flat average across the sample.
- Gap
- Tail minus head, a competitive-squeeze indicator.
- Source
- Google Keyword Planner, United Kingdom. USD converted to GBP.
Source: Peak Digital UK PPC Index for Electricians, September 2026.
Paying more than £3.76 a click?
We will benchmark your account against the Electricians index and show you where the spend is leaking.