Rank 1010th highest head-CPC of 19 industries
UK PPC Index for Private Dentists for September 2026
Average Google Ads cost-per-click for the Private Dentists vertical in the United Kingdom, based on a basket of 25 high-volume commercial keywords. Updated monthly.
Head-CPC
£3.95
Volume-weighted average across the keyword basket.
Tail-CPC
£3.99
Flat-average sample of 19 keywords.
Head to tail gap
£0.04
The competitive-squeeze indicator.
01Briefing
This month's findings
- Head-CPC fell 0.1% month over month to £3.95, and is 15.8% higher than a year ago.
- Tail-CPC sits at £3.99, £0.04 above head.
- The dearest keyword in the basket is "dental implants" at £6.51; the cheapest is "dentist interdental brushes" at £0.40.
- Private Dentists ranks 10th of 19 industries for head-CPC.
Private dentists set a 24-month head-term high in June 2026 at £4.08, up 2.7 per cent on May's £3.97, while tail-term CPC came off its own peak to £4.11 from £4.30. Head CPC is 11.5 per cent above June 2025 and 16.4 per cent above its prior 12-month average of £3.50; tail CPC is 10.8 per cent above on both measures. The two series converged sharply, with the tail premium narrowing to £0.04 from £0.33 in May and £0.36 in April. That is the tightest coupling recorded for this vertical since August 2025. Sample size reached 25 keywords, the widest coverage the Index has held for private dentists across the 24-month window.
02Loadout
Top keywords by search volume
| Keyword | Monthly searchesSearches | CPC | CompetitionComp. |
|---|---|---|---|
| near dentist to me | 246,000 | £3.88 | medium |
| dentist near me | 246,000 | £3.88 | medium |
| dentist near me near me | 246,000 | £3.88 | medium |
| dentist near ne | 246,000 | £3.88 | medium |
| dentist clinic in near me | 27,100 | £4.69 | medium |
| dentist clinic near me | 27,100 | £4.69 | medium |
| dental implants | 22,200 | £6.51 | medium |
| dental-implants | 22,200 | £6.51 | medium |
| dentist interdental brushes | 18,100 | £0.40 | high |
| smiles dentist | 12,100 | £5.79 | medium |
| whitening dentist near me | 9,900 | £2.93 | medium |
| private dental care near me | 9,900 | £4.60 | medium |
| price of dental implants in uk | 9,900 | £3.44 | high |
| dentist whitening near me | 9,900 | £2.93 | medium |
| dental implants uk prices | 9,900 | £3.44 | high |
| dental implants uk price | 9,900 | £3.44 | high |
| dental implants pricing | 9,900 | £4.01 | high |
| dental implants prices uk | 9,900 | £3.44 | high |
| dental implants price uk | 9,900 | £3.44 | high |
Methodology
- Head-CPC
- Volume-weighted average CPC across the top 25 keywords.
- Tail-CPC
- Flat average across the sample.
- Gap
- Tail minus head, a competitive-squeeze indicator.
- Source
- Google Keyword Planner, United Kingdom. USD converted to GBP.
Source: Peak Digital UK PPC Index for Private Dentists, September 2026.
Paying more than £3.95 a click?
We will benchmark your account against the Private Dentists index and show you where the spend is leaking.