Rank 1313th highest head-CPC of 19 industries
UK PPC Index for Cosmetic Dentistry for September 2026
Average Google Ads cost-per-click for the Cosmetic Dentistry vertical in the United Kingdom, based on a basket of 25 high-volume commercial keywords. Updated monthly.
Head-CPC
£3.73
Volume-weighted average across the keyword basket.
Tail-CPC
£3.13
Flat-average sample of 21 keywords.
Head to tail gap
-£0.60
The competitive-squeeze indicator.
01Briefing
This month's findings
- Head-CPC rose 3.9% month over month to £3.73, and is 8.2% lower than a year ago.
- Tail-CPC sits at £3.13, £0.60 below head.
- The dearest keyword in the basket is "invisalign" at £10.58; the cheapest is "good teeth whitening toothpaste" at £0.83.
- Cosmetic Dentistry ranks 13th of 19 industries for head-CPC.
Cosmetic dentistry head-term CPC recovered to £3.61 in June 2026, up 6.1 per cent on May, while tail-term CPC rose 2.8 per cent to £3.08. Head CPC is effectively level with its prior 12-month average of £3.62, a deviation of 0.3 per cent, and sits 8.9 per cent below June 2025. Tail CPC is the more notable of the two, standing 8.7 per cent above its £2.84 average and within £0.07 of the 24-month high of £3.15 set in November 2025. Tail continues to trade below head in this vertical, with the gap at £0.53 against £0.40 in May. The January 2026 head reading of £1.98 remains the outlier in this series within the Peak Digital UK PPC Index, and sat on a reduced sample of 18 keywords against 25 this month.
02Loadout
Top keywords by search volume
| Keyword | Monthly searchesSearches | CPC | CompetitionComp. |
|---|---|---|---|
| invisalign | 90,500 | £10.58 | high |
| teeth bleach whitening | 60,500 | £2.67 | high |
| crest teeth whitening strips | 49,500 | £2.35 | high |
| whitening teeth strips crest | 49,500 | £2.35 | high |
| white crest teeth whitening strips | 49,500 | £2.35 | high |
| strips for whitening teeth | 33,100 | £2.15 | high |
| strips teeth whitening | 33,100 | £2.15 | high |
| teeth strips whitening | 33,100 | £2.15 | high |
| teeth whitening strips | 33,100 | £2.15 | high |
| whitening strips for teeth | 33,100 | £2.15 | high |
| whitening strips teeth | 33,100 | £2.15 | high |
| whitening teeth strips | 33,100 | £2.15 | high |
| invisalign aligners price | 18,100 | £6.71 | high |
| cost of invisalign aligners | 18,100 | £6.71 | high |
| good teeth whitening toothpaste | 12,100 | £0.83 | high |
| near me teeth whitening | 9,900 | £2.93 | medium |
| teeth whitening near me | 9,900 | £2.93 | medium |
| teeth whitening office near me | 9,900 | £2.93 | medium |
| teeth whitening places near me | 9,900 | £2.93 | medium |
| teeth whitening kit | 8,100 | £2.21 | high |
| whitening kit for teeth | 8,100 | £2.21 | high |
Methodology
- Head-CPC
- Volume-weighted average CPC across the top 25 keywords.
- Tail-CPC
- Flat average across the sample.
- Gap
- Tail minus head, a competitive-squeeze indicator.
- Source
- Google Keyword Planner, United Kingdom. USD converted to GBP.
Source: Peak Digital UK PPC Index for Cosmetic Dentistry, September 2026.
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