UK PPC Index for Cosmetic Dentistry for August 2026

This month's findings

Cosmetic dentistry head-term CPC recovered to £3.61 in June 2026, up 6.1 per cent on May, while tail-term CPC rose 2.8 per cent to £3.08. Head CPC is effectively level with its prior 12-month average of £3.62, a deviation of 0.3 per cent, and sits 8.9 per cent below June 2025. Tail CPC is the more notable of the two, standing 8.7 per cent above its £2.84 average and within £0.07 of the 24-month high of £3.15 set in November 2025. Tail continues to trade below head in this vertical, with the gap at £0.53 against £0.40 in May. The January 2026 head reading of £1.98 remains the outlier in this series within the Peak Digital UK PPC Index, and sat on a reduced sample of 18 keywords against 25 this month.