Rank 1414th highest head-CPC of 19 industries
UK PPC Index for Lettings Agents for September 2026
Average Google Ads cost-per-click for the Lettings Agents vertical in the United Kingdom, based on a basket of 25 high-volume commercial keywords. Updated monthly.
Head-CPC
£2.96
Volume-weighted average across the keyword basket.
Tail-CPC
£2.81
Flat-average sample of 16 keywords.
Head to tail gap
-£0.15
The competitive-squeeze indicator.
01Briefing
This month's findings
- Head-CPC fell 2.4% month over month to £2.96, and is 66.2% higher than a year ago.
- Tail-CPC sits at £2.81, £0.15 below head.
- The dearest keyword in the basket is "buy to let mortgage lenders" at £3.75; the cheapest is "london rent a house" at £0.62.
- Lettings Agents ranks 14th of 19 industries for head-CPC.
Lettings agents recorded the largest sustained climb in the Peak Digital UK PPC Index this month, setting 24-month highs on both series: head-term CPC at £2.85 and tail-term CPC at £2.63. Head rose 17.9 per cent on May and tail rose 14.4 per cent, extending a run that has taken head 55.4 per cent above June 2025 and tail 51.9 per cent above. Both sit roughly 50 per cent above their prior 12-month averages of £1.90 and £1.76, the widest such deviation of any vertical in the panel this month. Head CPC has nearly trebled from the £0.99 recorded in September 2024, the low of the window. Tail continues to trade below head, with the gap at £0.22, its widest across the 24 months, on a sample of 24 keywords.
02Loadout
Top keywords by search volume
| Keyword | Monthly searchesSearches | CPC | CompetitionComp. |
|---|---|---|---|
| buy to let mortgage lenders | 27,100 | £3.75 | high |
| buy to let mortgage loans | 27,100 | £3.75 | high |
| buy to let mortgages | 27,100 | £3.75 | high |
| buy-to let mortgage | 27,100 | £3.75 | high |
| buy-to let mortgages | 27,100 | £3.75 | high |
| buy to let calculator mortgage | 18,100 | £2.02 | high |
| buy to let mortgage formula | 18,100 | £2.02 | high |
| buy to let mortgage loan calculator | 18,100 | £2.02 | high |
| buy to let uk mortgage calculator | 18,100 | £2.02 | high |
| business property for rental | 14,800 | £3.38 | medium |
| commercial property rental | 14,800 | £3.38 | medium |
| commercial rental property | 14,800 | £3.38 | medium |
| commercial rental property for rent | 14,800 | £3.38 | medium |
| london rent a house | 14,800 | £0.62 | medium |
| rent a house in uk london | 14,800 | £0.62 | medium |
| rental commercial property | 14,800 | £3.38 | medium |
Methodology
- Head-CPC
- Volume-weighted average CPC across the top 25 keywords.
- Tail-CPC
- Flat average across the sample.
- Gap
- Tail minus head, a competitive-squeeze indicator.
- Source
- Google Keyword Planner, United Kingdom. USD converted to GBP.
Source: Peak Digital UK PPC Index for Lettings Agents, September 2026.
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