Rank 1515th highest head-CPC of 19 industries
UK PPC Index for Estate Agents for September 2026
Average Google Ads cost-per-click for the Estate Agents vertical in the United Kingdom, based on a basket of 25 high-volume commercial keywords. Updated monthly.
Head-CPC
£1.97
Volume-weighted average across the keyword basket.
Tail-CPC
£2.37
Flat-average sample of 18 keywords.
Head to tail gap
£0.40
The competitive-squeeze indicator.
01Briefing
This month's findings
- Head-CPC rose 18.1% month over month to £1.97, and is 10.3% lower than a year ago.
- Tail-CPC sits at £2.37, £0.40 above head.
- The dearest keyword in the basket is "house online valuation" at £4.00; the cheapest is "house for fraser sale" at £0.33.
- Estate Agents ranks 15th of 19 industries for head-CPC.
Estate agents edged up in June 2026, with head-term CPC at £1.62 from £1.57 and tail-term CPC at £1.88 from £1.86. Both series remain below their year-ago levels, head by 4.5 per cent and tail by 14.1 per cent, and below their prior 12-month averages of £1.67 and £2.04 by 2.8 and 7.6 per cent respectively. The tail premium narrowed to £0.26, level with the tightest readings of the 24-month window and down from a peak of £0.53 in September 2025. Estate agents holds the lowest head-term CPC of any vertical in the Index this month. The sample stood at 24 keywords.
02Loadout
Top keywords by search volume
| Keyword | Monthly searchesSearches | CPC | CompetitionComp. |
|---|---|---|---|
| house for fraser sale | 18,100 | £0.33 | high |
| house for sale spain | 12,100 | £0.83 | medium |
| spanish house for sale | 12,100 | £0.83 | medium |
| spain house for sale | 12,100 | £0.83 | medium |
| house spain for sale | 12,100 | £0.83 | medium |
| for sale spain house | 12,100 | £0.83 | medium |
| for sale house spain | 12,100 | £0.83 | medium |
| for sale house in spain | 12,100 | £0.83 | medium |
| house online valuation | 8,100 | £4.00 | high |
| online house valuation | 8,100 | £4.00 | high |
| online valuation for house | 8,100 | £4.00 | high |
| online valuation house | 8,100 | £4.00 | high |
| online valuation of house | 8,100 | £4.00 | high |
| estate agents london | 6,600 | £3.32 | medium |
| agent estate london | 6,600 | £3.32 | medium |
| estate agents for london | 6,600 | £3.32 | medium |
| estate agent london uk | 6,600 | £3.32 | medium |
| estate agent london | 6,600 | £3.32 | medium |
Methodology
- Head-CPC
- Volume-weighted average CPC across the top 25 keywords.
- Tail-CPC
- Flat average across the sample.
- Gap
- Tail minus head, a competitive-squeeze indicator.
- Source
- Google Keyword Planner, United Kingdom. USD converted to GBP.
Source: Peak Digital UK PPC Index for Estate Agents, September 2026.
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