Rank 1717th highest head-CPC of 19 industries
UK PPC Index for Mortgage Brokers for September 2026
Average Google Ads cost-per-click for the Mortgage Brokers vertical in the United Kingdom, based on a basket of 25 high-volume commercial keywords. Updated monthly.
Head-CPC
£1.68
Volume-weighted average across the keyword basket.
Tail-CPC
£1.80
Flat-average sample of 17 keywords.
Head to tail gap
£0.12
The competitive-squeeze indicator.
01Briefing
This month's findings
- Head-CPC rose 6.0% month over month to £1.68, and is 11.7% higher than a year ago.
- Tail-CPC sits at £1.80, £0.12 above head.
- The dearest keyword in the basket is "best mortgage uk rates" at £1.95; the cheapest is "rates for mortgage today" at £1.09.
- Mortgage Brokers ranks 17th of 19 industries for head-CPC.
Mortgage brokers produced the sharpest single-month move in the Peak Digital UK PPC Index in June 2026, with head-term CPC up 38.2 per cent to £2.99 and tail-term CPC up 36.9 per cent to £2.80. Both are 24-month highs, and head CPC has now doubled against June 2025, a rise of 101.1 per cent, with tail up 48.6 per cent over the same comparison. Against the prior 12 months, head sits 42.5 per cent above its £2.10 average and tail 34.2 per cent above its £2.08 average. The head-term series has moved from £0.88 in August 2024 to £2.99 this month, the largest proportional range of any head-term series in the panel. The tail discount to head stood at £0.19, on a sample of 24 keywords.
02Loadout
Top keywords by search volume
| Keyword | Monthly searchesSearches | CPC | CompetitionComp. |
|---|---|---|---|
| mortgage lenders rates | 135,000 | £1.11 | medium |
| rates for mortgage today | 40,500 | £1.09 | medium |
| loan mortgage rates today | 40,500 | £1.09 | medium |
| best mortgage uk rates | 33,100 | £1.95 | high |
| uk best mortgage deals | 33,100 | £1.95 | high |
| mortgage rates best uk | 33,100 | £1.95 | high |
| best uk mortgage fixed rates | 33,100 | £1.95 | high |
| best uk fixed mortgage rates | 33,100 | £1.95 | high |
| best rates mortgage uk | 33,100 | £1.95 | high |
| best fixed rate mortgage rates uk | 33,100 | £1.95 | high |
| best mortgage rates in uk | 33,100 | £1.95 | high |
| best mortgage rates in the uk | 33,100 | £1.95 | high |
| best mortgage rates england | 33,100 | £1.95 | high |
| best mortgage rate deals uk | 33,100 | £1.95 | high |
| best mortgage deals uk | 33,100 | £1.95 | high |
| best mortgage deals in uk | 33,100 | £1.95 | high |
| best mortgage deals in the uk | 33,100 | £1.95 | high |
Methodology
- Head-CPC
- Volume-weighted average CPC across the top 25 keywords.
- Tail-CPC
- Flat average across the sample.
- Gap
- Tail minus head, a competitive-squeeze indicator.
- Source
- Google Keyword Planner, United Kingdom. USD converted to GBP.
Source: Peak Digital UK PPC Index for Mortgage Brokers, September 2026.
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