UK PPC Index for Mortgage Brokers for August 2026

This month's findings

Mortgage brokers produced the sharpest single-month move in the Peak Digital UK PPC Index in June 2026, with head-term CPC up 38.2 per cent to £2.99 and tail-term CPC up 36.9 per cent to £2.80. Both are 24-month highs, and head CPC has now doubled against June 2025, a rise of 101.1 per cent, with tail up 48.6 per cent over the same comparison. Against the prior 12 months, head sits 42.5 per cent above its £2.10 average and tail 34.2 per cent above its £2.08 average. The head-term series has moved from £0.88 in August 2024 to £2.99 this month, the largest proportional range of any head-term series in the panel. The tail discount to head stood at £0.19, on a sample of 24 keywords.