Rank 1919th highest head-CPC of 19 industries
UK PPC Index for Car Dealers for September 2026
Average Google Ads cost-per-click for the Car Dealers vertical in the United Kingdom, based on a basket of 25 high-volume commercial keywords. Updated monthly.
Head-CPC
£1.47
Volume-weighted average across the keyword basket.
Tail-CPC
£2.80
Flat-average sample of 17 keywords.
Head to tail gap
£1.33
The competitive-squeeze indicator.
01Briefing
This month's findings
- Head-CPC fell 1.7% month over month to £1.47, and is 7.9% lower than a year ago.
- Tail-CPC sits at £2.80, £1.33 above head.
- The dearest keyword in the basket is "finance on car" at £13.53; the cheapest is "used cars arnold clark" at £0.13.
- Car Dealers ranks 19th of 19 industries for head-CPC.
Car dealers was the least changed vertical in the Peak Digital UK PPC Index in June 2026, with head-term CPC at £1.73 against £1.74 in May and tail-term CPC at £3.13 against £3.18. Both sit below their year-ago levels, head by 7.6 per cent and tail by 8.1 per cent, while sitting modestly above their prior 12-month averages of £1.67 and £3.06, by 3.8 and 2.1 per cent respectively. Across the full 24 months head CPC has stayed inside a £1.50 to £1.92 band and tail inside £2.74 to £3.40, among the narrowest proportional ranges in the panel. The tail premium held at £1.40, with tail CPC running 1.81 times head, a ratio that has held between 1.66 and 1.93 over the window. The June sample covered 25 keywords.
02Loadout
Top keywords by search volume
| Keyword | Monthly searchesSearches | CPC | CompetitionComp. |
|---|---|---|---|
| used cars ni uk | 368,000 | £0.42 | medium |
| used cars ni northern ireland | 368,000 | £0.42 | medium |
| northern ireland used cars ni | 368,000 | £0.42 | medium |
| second hand cars ni | 368,000 | £0.42 | medium |
| used cars ni for sale | 368,000 | £0.42 | medium |
| used cars ni dealers | 368,000 | £0.42 | medium |
| used cars ni | 368,000 | £0.42 | medium |
| used cars | 110,000 | £0.77 | high |
| used for cars | 110,000 | £0.77 | high |
| used cars and | 110,000 | £0.77 | high |
| used car cars | 110,000 | £0.77 | high |
| second hand cars vehicles | 110,000 | £0.77 | high |
| finance on car | 90,500 | £13.53 | high |
| car on finance | 90,500 | £13.53 | high |
| car finance# | 90,500 | £13.53 | high |
| used cars arnold clark | 74,000 | £0.13 | high |
| arnold clark second hand cars | 74,000 | £0.13 | high |
Methodology
- Head-CPC
- Volume-weighted average CPC across the top 25 keywords.
- Tail-CPC
- Flat average across the sample.
- Gap
- Tail minus head, a competitive-squeeze indicator.
- Source
- Google Keyword Planner, United Kingdom. USD converted to GBP.
Source: Peak Digital UK PPC Index for Car Dealers, September 2026.
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