Rank 088th highest head-CPC of 19 industries
UK PPC Index for Plumbers for September 2026
Average Google Ads cost-per-click for the Plumbers vertical in the United Kingdom, based on a basket of 25 high-volume commercial keywords. Updated monthly.
Head-CPC
£5.63
Volume-weighted average across the keyword basket.
Tail-CPC
£6.43
Flat-average sample of 17 keywords.
Head to tail gap
£0.80
The competitive-squeeze indicator.
01Briefing
This month's findings
- Head-CPC rose 5.3% month over month to £5.63, and is 25.2% higher than a year ago.
- Tail-CPC sits at £6.43, £0.80 above head.
- The dearest keyword in the basket is "plumber for emergency" at £17.30; the cheapest is "plumber merchant near me" at £0.58.
- Plumbers ranks 8th of 19 industries for head-CPC.
Plumbers came off May's 24-month highs in the Peak Digital UK PPC Index in June 2026, with head-term CPC at £5.20 from £5.33 and tail-term CPC at £5.14 from £5.32. Both remain elevated against longer comparators: head is 15.8 per cent above June 2025 and 9.8 per cent above its prior 12-month average of £4.74, while tail is 21.7 per cent above June 2025 and 13.6 per cent above its £4.52 average. The clearest movement in this vertical has been convergence between the two series, with the tail discount to head narrowing from £0.96 at its widest in December 2024 to £0.06 this month. That gap has stayed under £0.10 in every month since February 2026. The June sample stood at 25 keywords.
02Loadout
Top keywords by search volume
| Keyword | Monthly searchesSearches | CPC | CompetitionComp. |
|---|---|---|---|
| near me plumber | 90,500 | £6.03 | high |
| near plumber me | 90,500 | £6.03 | high |
| plumber close to me | 90,500 | £6.03 | high |
| plumber closest to me | 90,500 | £6.03 | high |
| plumber in near me | 90,500 | £6.03 | high |
| plumber near by me | 90,500 | £6.03 | high |
| plumber near me near me | 90,500 | £6.03 | high |
| plumber near to me | 90,500 | £6.03 | high |
| plumber | 60,500 | £5.17 | medium |
| plumber merchant near me | 40,500 | £0.58 | medium |
| near me plumber shop | 33,100 | £1.08 | medium |
| plumber shops near me | 33,100 | £1.08 | medium |
| plumber supplies near me | 18,100 | £0.66 | high |
| plumber suppliers near me | 18,100 | £0.66 | high |
| plumber for emergency | 12,100 | £17.30 | medium |
| plumber emergency | 12,100 | £17.30 | medium |
| emergency plumber | 12,100 | £17.30 | medium |
Methodology
- Head-CPC
- Volume-weighted average CPC across the top 25 keywords.
- Tail-CPC
- Flat average across the sample.
- Gap
- Tail minus head, a competitive-squeeze indicator.
- Source
- Google Keyword Planner, United Kingdom. USD converted to GBP.
Source: Peak Digital UK PPC Index for Plumbers, September 2026.
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