UK PPC Index for B2B SaaS for August 2026

This month's findings

B2B SaaS shows the widest divergence in the panel this month. Tail-term CPC rose 19.6 per cent to £21.27, a 24-month high and the highest tail reading of any vertical in the Peak Digital UK PPC Index, while head-term CPC rose 11.6 per cent to £6.17 and remains 23.3 per cent below June 2025. Measured against their prior 12-month averages, tail sits 29.7 per cent above £16.41 while head sits 12.1 per cent below £7.01. The gap between the two series reached £15.11, the widest recorded in the window and up from £12.27 in May, with tail CPC now 3.45 times head. The June sample covered 25 keywords.