UK PPC Index
UK PPC Index for Private GP & Medical for August 2026
Average Google Ads cost-per-click for the Private GP & Medical vertical in the United Kingdom, based on a basket of 25 high-volume commercial keywords. Updated monthly.
This month's findings
Private GP and medical posted 24-month highs on both series in June 2026, with head-term CPC at £15.12 and tail-term CPC at £15.16. Head rose 13.0 per cent on May and tail rose 10.8 per cent, taking head 22.8 per cent above June 2025 and tail 20.1 per cent above. Both readings sit well ahead of their prior 12-month averages of £11.91 and £12.17, deviations of 27.0 and 24.6 per cent respectively. The two series continue to track each other closely, with a gap of just £0.04 this month against £0.30 in May. It is one of six verticals in the Peak Digital UK PPC Index at a 24-month head-term high, on a sample of 23 keywords.
Top 25 keywords by search volume
| Keyword | Monthly searches | CPC (USD) | Competition |
|---|---|---|---|
| gp private near me | 14,800 | £3.83 | MEDIUM |
| private gp close to me | 14,800 | £3.83 | MEDIUM |
| private healthcare insurance uk | 5,400 | £29.09 | HIGH |
| private healthcare insurance in uk | 5,400 | £29.09 | HIGH |
| private doctor near me | 5,400 | £4.10 | HIGH |
| uk private healthcare | 4,400 | £22.74 | HIGH |
| gp appointment private | 2,900 | £5.43 | HIGH |
| gp private appointment | 2,900 | £5.43 | HIGH |
| private health check | 1,900 | £4.31 | HIGH |
| health check up private | 1,900 | £4.31 | HIGH |
| private healthcare insurance | 1,600 | £28.40 | HIGH |
| axa private healthcare | 1,600 | £5.51 | MEDIUM |
| private medical healthcare insurance | 1,600 | £28.40 | HIGH |
| private insurance healthcare | 1,600 | £28.40 | HIGH |
| healthcare insurance private | 1,600 | £28.40 | HIGH |
| private healthcare axa | 1,600 | £5.51 | MEDIUM |
| private healthcare aviva | 1,600 | £4.10 | MEDIUM |
| private healthcare near me | 1,300 | £8.66 | HIGH |
| private healthcare costs | 1,000 | £15.15 | MEDIUM |
| private healthcare cost | 1,000 | £15.15 | MEDIUM |
| private healthcare prices | 1,000 | £15.15 | MEDIUM |
| private home healthcare | 1,000 | £9.16 | MEDIUM |
| private gum clinic | 1,000 | £2.86 | MEDIUM |
| private gp practices near me | 880 | £3.74 | MEDIUM |