Rank 044th highest head-CPC of 19 industries
UK PPC Index for Private GP & Medical for September 2026
Average Google Ads cost-per-click for the Private GP & Medical vertical in the United Kingdom, based on a basket of 25 high-volume commercial keywords. Updated monthly.
Head-CPC
£9.94
Volume-weighted average across the keyword basket.
Tail-CPC
£11.07
Flat-average sample of 21 keywords.
Head to tail gap
£1.12
The competitive-squeeze indicator.
01Briefing
This month's findings
- Head-CPC fell 13.0% month over month to £9.94, and is 16.9% lower than a year ago.
- Tail-CPC sits at £11.07, £1.12 above head.
- The dearest keyword in the basket is "private healthcare insurance" at £29.95; the cheapest is "private healthcare aviva" at £3.89.
- Private GP & Medical ranks 4th of 19 industries for head-CPC.
Private GP and medical posted 24-month highs on both series in June 2026, with head-term CPC at £15.12 and tail-term CPC at £15.16. Head rose 13.0 per cent on May and tail rose 10.8 per cent, taking head 22.8 per cent above June 2025 and tail 20.1 per cent above. Both readings sit well ahead of their prior 12-month averages of £11.91 and £12.17, deviations of 27.0 and 24.6 per cent respectively. The two series continue to track each other closely, with a gap of just £0.04 this month against £0.30 in May. It is one of six verticals in the Peak Digital UK PPC Index at a 24-month head-term high, on a sample of 23 keywords.
02Loadout
Top keywords by search volume
| Keyword | Monthly searchesSearches | CPC | CompetitionComp. |
|---|---|---|---|
| gp private near me | 14,800 | £4.11 | medium |
| private doctor near me | 5,400 | £4.29 | high |
| private healthcare insurance in uk | 4,400 | £28.56 | high |
| uk private healthcare | 3,600 | £23.26 | high |
| gp appointment private | 2,400 | £5.98 | high |
| private gp appointment | 2,400 | £5.98 | high |
| private clinic near me | 2,400 | £5.14 | medium |
| gp private appointment | 2,400 | £5.98 | high |
| health check up private | 1,900 | £4.61 | high |
| private health check | 1,900 | £4.61 | high |
| private healthcare aviva | 1,600 | £3.89 | medium |
| private healthcare axa | 1,600 | £6.78 | medium |
| private healthcare insurance | 1,600 | £29.95 | medium |
| private medical healthcare insurance | 1,600 | £29.95 | medium |
| axa private healthcare | 1,600 | £6.78 | medium |
| private healthcare near me | 1,300 | £8.81 | high |
| private healthcare cost | 1,000 | £15.09 | medium |
| private healthcare costs | 1,000 | £15.09 | medium |
| private healthcare for mental health | 1,000 | £4.14 | high |
| private healthcare prices | 1,000 | £15.09 | medium |
| private gp services near me | 880 | £4.34 | high |
Methodology
- Head-CPC
- Volume-weighted average CPC across the top 25 keywords.
- Tail-CPC
- Flat average across the sample.
- Gap
- Tail minus head, a competitive-squeeze indicator.
- Source
- Google Keyword Planner, United Kingdom. USD converted to GBP.
Source: Peak Digital UK PPC Index for Private GP & Medical, September 2026.
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