Rank 077th highest head-CPC of 19 industries
UK PPC Index for Insurance Brokers for September 2026
Average Google Ads cost-per-click for the Insurance Brokers vertical in the United Kingdom, based on a basket of 25 high-volume commercial keywords. Updated monthly.
Head-CPC
£6.86
Volume-weighted average across the keyword basket.
Tail-CPC
£6.86
Flat-average sample of 19 keywords.
Head to tail gap
£0.00
The competitive-squeeze indicator.
01Briefing
This month's findings
- Head-CPC fell 0.4% month over month to £6.86, and is 20.4% lower than a year ago.
- Tail-CPC sits at £6.86, £0.00 above head.
- Insurance Brokers ranks 7th of 19 industries for head-CPC.
Insurance brokers rose 5.6 per cent on both series in June 2026, taking head-term and tail-term CPC to £7.23 each. The two have tracked each other almost exactly across the full 24-month window, with the recorded gap never exceeding £0.10. Both readings are 8.0 per cent above June 2025 but slightly below their prior 12-month averages, head by 1.4 per cent against £7.33 and tail by 0.7 per cent against £7.28. Head CPC remains £1.39 below the 24-month high of £8.62 set in September 2025. It is among the most tightly coupled head-and-tail pairings in the Peak Digital UK PPC Index, on a sample of 25 keywords.
02Loadout
Top keywords by search volume
| Keyword | Monthly searchesSearches | CPC | CompetitionComp. |
|---|---|---|---|
| insurance quote car insurance | 368,000 | £6.86 | high |
| quote on car insurance | 368,000 | £6.86 | high |
| quote insurance auto | 368,000 | £6.86 | high |
| quote for car insurance | 368,000 | £6.86 | high |
| quote car insurance quote | 368,000 | £6.86 | high |
| insurance quote vehicle | 368,000 | £6.86 | high |
| insurance quote on vehicle | 368,000 | £6.86 | high |
| insurance quote on car | 368,000 | £6.86 | high |
| insurance quote for vehicle | 368,000 | £6.86 | high |
| insurance quote for car | 368,000 | £6.86 | high |
| car and auto insurance quote | 368,000 | £6.86 | high |
| insurance quote car | 368,000 | £6.86 | high |
| insurance for car quote | 368,000 | £6.86 | high |
| insurance car quote | 368,000 | £6.86 | high |
| car quote insurance | 368,000 | £6.86 | high |
| car motor insurance quote | 368,000 | £6.86 | high |
| car insurance quote quote | 368,000 | £6.86 | high |
| car in insurance quote | 368,000 | £6.86 | high |
| car auto insurance quote | 368,000 | £6.86 | high |
Methodology
- Head-CPC
- Volume-weighted average CPC across the top 25 keywords.
- Tail-CPC
- Flat average across the sample.
- Gap
- Tail minus head, a competitive-squeeze indicator.
- Source
- Google Keyword Planner, United Kingdom. USD converted to GBP.
Source: Peak Digital UK PPC Index for Insurance Brokers, September 2026.
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