UK PPC Index for Insurance Brokers for August 2026

This month's findings

Insurance brokers rose 5.6 per cent on both series in June 2026, taking head-term and tail-term CPC to £7.23 each. The two have tracked each other almost exactly across the full 24-month window, with the recorded gap never exceeding £0.10. Both readings are 8.0 per cent above June 2025 but slightly below their prior 12-month averages, head by 1.4 per cent against £7.33 and tail by 0.7 per cent against £7.28. Head CPC remains £1.39 below the 24-month high of £8.62 set in September 2025. It is among the most tightly coupled head-and-tail pairings in the Peak Digital UK PPC Index, on a sample of 25 keywords.