Service · SEO Packages
SEO Packages UK: What You Get, What It Costs, What to Avoid
What UK agencies actually charge for monthly SEO, what belongs in a package at each level, and how to tell a real scope from a tick-list. We quote per client rather than selling fixed tiers. The ranges below are the market's, not a price list.
What we do
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Technical foundations
Crawlability, indexation, site speed, Core Web Vitals, internal linking and structured data. This is the part that is genuinely finite: most sites have a fixed backlog of technical debt, and a good package front-loads it rather than billing for it monthly forever.
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Content that targets real demand
Keyword and intent mapping, then pages written against terms people actually search, not against a list that flatters the report. Ask any agency how many pages a month you get and what happens to them if they do not rank. The answer tells you how the package is really constructed.
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Measurement you can audit
Search Console and GA4 configured properly, conversions tracked to enquiries or revenue rather than to sessions, and reporting you can check independently. If a package's headline deliverable is a monthly PDF, you are buying the PDF.
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Local, national or ecommerce scope
These are genuinely different jobs and genuinely different prices. A single-location business chasing a town is not doing the same work as a national retailer with 4,000 product URLs. Any package priced without knowing which you are should be treated with suspicion.
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Authority and digital PR
Earned coverage and genuine editorial links, where the competitive position justifies the spend. This is the line item with the widest quality spread in the market and the one most often padded with directory submissions, so it is worth asking exactly what a link costs and where it comes from.
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No lock-in, no backlink upsell
Rolling terms, your accounts stay in your name, and everything we build stays yours if you leave. We do not sell link packages as an add-on, and we will tell you when your budget is better spent on paid search or on the site itself than on SEO.
How we scope and price an SEO engagement
Four steps, and you can stop after the first one with everything you need to brief somebody else.
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Free audit
Technical crawl, indexation and Core Web Vitals check, keyword and intent mapping against what you actually sell, competitor position, and an honest read on how competitive your terms are. You get the findings in writing whether or not you go further, including the version where we tell you SEO is not your bottleneck.
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Scope and quote
The audit turns into a prioritised plan: what gets fixed, what gets built, in what order, and what it costs. Priced against the work in front of us, not against a tier. You see what is front-loaded and what is genuinely ongoing, so you can tell what you are paying for in month one versus month twelve.
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Foundations first
Technical debt and measurement before content, because publishing into a site that cannot be crawled or measured wastes the budget. Most engagements spend the first six to eight weeks here, and it is the part that makes everything after it work.
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Compounding work, reported honestly
Content against mapped demand, internal linking, authority where it is justified, reviewed monthly against enquiries rather than impressions. Rolling terms throughout. If it is not working we will say so, and we will tell you whether that is fixable or whether you should stop.
What UK SEO packages actually cost, and why we do not publish a tier list
Almost every SEO packages page in the UK opens with three columns (Bronze, Silver, Gold, or some variation) and a monthly figure under each. It is a good sales device and a poor description of the work. So before anything else, here is the honest version of the market, followed by the reason we do not sell that way.
The ranges the UK market is visibly charging
Taken from what UK agencies publish openly on their own packages pages, monthly SEO in 2026 clusters into roughly three bands:
- Entry and local, roughly £200 to £750 a month. Usually a single location, a small keyword set, Google Business Profile work, basic on-page fixes and a light content allowance. Genuinely useful for a small local business with a simple site. Below about £200 a month you are almost always buying automation, not attention. There is not enough time in the fee to do anything considered.
- Growth and ecommerce, roughly £500 to £2,500 a month. Broader keyword coverage, category and product-page work, a real content programme, technical remediation and some authority building. This is where most UK SMEs with a serious organic ambition actually sit.
- Competitive and national, £3,000 a month and upwards. Multi-location or international scope, digital PR, aggressive technical work and a team rather than an individual. One widely cited UK agency guide puts the overall market span at £750 to £9,000 a month, which matches what we see in the wild.
Those bands are the market's, not ours. They are worth knowing because they let you sanity-check a quote: if someone is offering national-competitive outcomes at an entry-local price, one of the two is not real.
Why we quote per client instead
Peak Digital does not publish a rate card. Not as a negotiating tactic, and not so we can charge different people different amounts for the same work, but because a fixed tier forces one of two bad outcomes. Either the package is priced for the hardest client who might buy it, and everyone else overpays, or it is priced for the easiest and the scope quietly shrinks to fit. Tiered SEO pricing is really a bet by the agency about how much work your site will need, with the risk priced in and passed to you.
What we do instead is look first. The audit is free and it produces a scope and a number: what the site actually needs, in what order, and what that costs. Sometimes the honest answer is that SEO is not your constraint: that the site converts badly, or that your market is small enough that paid search would get there faster and cheaper. We would rather say that at the audit than eleven months into a retainer.
How to read any SEO package before you sign
- Ask what is finite and what is ongoing. Technical remediation has an end. Content and authority do not. A package that bills the same amount forever with no change in composition is not tracking the work.
- Ask what happens in month one. If the answer is "onboarding and strategy" for the full month, you have paid for a kick-off call.
- Check who owns the assets. Your Search Console, GA4, content and any links should be yours and stay yours. This is where lock-in usually hides.
- Ask for the deliverable, not the activity. "20 keywords tracked" is an activity. "These pages, targeting these terms, live by this date" is a deliverable.
- Be careful with guarantees. Nobody controls Google's rankings. A page-one guarantee is either heavily qualified in the small print or it is targeting terms so uncompetitive that ranking proves nothing.
If it is the pricing itself you came for rather than the package structure, our guide to how much SEO costs in the UK goes considerably deeper: hourly versus retainer versus project, what drives a quote up or down, and what different budgets realistically buy. For what we actually do month to month, see our SEO services page. If your site is an online store, ecommerce SEO is scoped differently again.
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Frequently asked questions
How much do SEO packages cost in the UK?
Looking at what UK agencies publish openly, entry and local packages generally run about £200 to £750 a month, growth and ecommerce packages about £500 to £2,500, and competitive or national programmes from £3,000 upwards. One widely cited UK agency guide puts the whole market between £750 and £9,000 a month. Those are the market's ranges rather than ours. Peak Digital quotes per client after a free audit, because the right number depends on the state of your site and how competitive your terms are, and no tier can know that in advance.
What should be included in an SEO package?
At minimum: technical remediation, keyword and intent mapping, on-page optimisation, a content programme sized to your market, internal linking, structured data, correctly configured Search Console and GA4, and reporting tied to enquiries or revenue. Authority building and digital PR belong in the package once the competitive position justifies them, not before. If a package is mostly reporting and keyword tracking with a small content allowance bolted on, you are buying monitoring rather than SEO.
Do you offer fixed SEO packages or tiers?
No. We quote per client. A fixed tier has to be priced for the hardest client who might buy it, which means everyone else overpays, or priced for the easiest, which means the scope quietly shrinks to fit. Either way the agency's estimating risk gets passed to you. We would rather audit the site first and give you a scope and a number that match the work actually in front of us.
Are cheap SEO packages worth it?
Below roughly £200 a month there is not enough time in the fee for a person to do anything considered, so what you get is largely automated: bulk directory submissions, template reports, spun content. That can be worse than nothing, because low-quality links and thin pages take work to undo. If your budget is genuinely at that level, you will usually get more from a one-off technical and on-page fix, done properly, than from a small monthly retainer running indefinitely.
How long should I commit to an SEO package?
Commit to the work, not to a contract. SEO takes three to six months to show meaningful movement on most sites and longer in competitive markets, so a one-month trial is not a fair test. But that is an argument for patience, not for a twelve-month lock-in. We work on rolling terms: if the work is good you will stay because it is working, and if it is not you should be able to leave. Anything that keeps your accounts or content hostage on exit is a red flag whatever the notice period says.
What is the difference between an SEO package and an SEO retainer?
In practice the words are used interchangeably, but there is a useful distinction. A package usually means a fixed list of deliverables at a fixed monthly price, the same every month. A retainer usually means a fixed monthly budget against a scope that changes as priorities change: heavier on technical work early, heavier on content and authority later. The retainer shape tends to fit SEO better, because the work genuinely does change composition over an engagement.
Do SEO packages include link building?
Often, and this is the line item worth interrogating hardest. Ask what a link costs, where it comes from, and whether you would be happy for a client to see the site it sits on. Directory submissions and paid placements on low-quality sites are cheap to supply and are what pads a lot of packages. We do not sell links as an add-on. Where authority is the genuine constraint we say so and scope earned coverage into the plan.
Can I get an SEO package for a small business?
Yes, and small-business SEO is often better value than the same money spent nationally, because the competitive set is smaller and the wins are more attributable. The important thing is scoping to your actual market. A single-location business chasing a town does not need a national content programme, and should not be sold one. Our free audit will tell you which of those you are, and whether the budget you have is enough to be worth spending.