ResearchReports
Research for UK Marketers
Studies from government, regulators, research institutes and platform data, summarised: the key findings, the methodology, and what they mean for UK marketing teams.
36% of US Adults Belong to an Online Community
38% of US Health Influencer Posts Promote a Product
58% of UK Adults Use Facebook as Social Media Doubts Grow
AI Survey Respondents Miss Real Opinion by 12 Points
54% of US Adults Say Data Centres Harm the Environment
42% of US Adults Now Use No Cash in a Typical Week
34% of US Adults Use AI Chatbots for Health Information
35% of Recent Web Pages Show Signs of AI Writing
55% of US Under-30s Now More Wary of AI Than Excited
Half of US Adults Now Use AI Chatbots: Pew 2026
76% of Britons Distrust Outsiders, 2026 Trust Barometer Finds
B2B Thought Leadership 2025: 95% of Hidden Buyers Receptive to Strong Content
Price and Conversion 2026: 74% of Shoppers Switch Brands for a Lower Price
UK News Trust 2025: 35% Trust News, 58% Worry About Misinformation
Only 10% of US influencer audiences fully trust the health advice they get
Half of US under-50s now get health advice from influencers
What US influencer audiences actually hear about: fitness, weight loss, beauty
How US homeowners blame insurers when prices rise
BCG: 60% of CEOs say their boards are rushing AI transformation
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