Reports
Research for UK Marketers
Studies from government, regulators, research institutes, and platform data, view the findings that matter, the methodology that backs them, and what each one means for marketing teams in the UK.
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Government · Department for Science, Innovation and Technology (DSIT)
DSIT: 3,713 UK AI firms hit £14.2bn revenue in 2023
DSIT's Artificial Intelligence Sector Study 2023 puts the UK AI industry at 3,713 active companies, £14.2 billion in AI-related revenues and 64,539 AI-related jobs. The structure of the…
08/05/2026 -
Government · Bank of England
UK net mortgage lending climbs to £6.2bn in March 2026
UK households took on £6.2 billion of net mortgage debt in March 2026, comfortably above the six-month average of £4.9 billion, and consumer credit annual growth accelerated to…
06/05/2026 -
Research institute · Boston Consulting Group
BCG: 60% of CEOs say their boards are rushing AI transformation
BCG's first 'Split Decisions' survey of 625 CEOs and board members finds five fault lines on AI, boards are over-confident on AI knowledge, under-patient on adoption pace, and…
01/05/2026 -
Industry body · The CMO Survey (Deloitte / Duke Fuqua School)
Why marketing's boardroom credibility gap is widening: what the Deloitte CMO Survey shows in 2026
Board-level pressure on marketers to prove their commercial value has risen sharply over the past 18 months. The latest Deloitte CMO Survey shows half of marketing leaders now…
29/04/2026 -
Research institute · Deloitte UK
Deloitte: UK consumer confidence falls to four-year low
Deloitte's Q1 2026 Consumer Tracker, conducted by YouGov among 3,200 UK adults, finds consumer confidence at its lowest since Q3 2023, driven by sharp falls in disposable-income sentiment…
27/04/2026 -
Industry body · BrightEdge (Finance and AI Overviews research)
Financial services search and AI Overviews: what the 2026 YMYL data shows
AI Overviews now appear on nearly half of all tracked Google queries, and the screen footprint has changed what 'page one' means for financial services brands. BrightEdge's latest…
22/04/2026 -
Research institute · Pew Research Center
How teens use TikTok, Instagram and Snapchat differently
Pew's April 2026 survey of 1,458 US teens shows that TikTok, Instagram and Snapchat are not interchangeable. Each platform owns a different teen behaviour, and the planning splits…
21/04/2026 -
Research institute · Pew Research Center
Local news in America: 88% won't pay, online beats print
Pew Research Center's April 2026 update to the Local News Fact Sheet shows the US local-news audience has finished its digital migration: 68% of newspaper readers now consume…
20/04/2026 -
Research institute · Resolution Foundation
Energy Costs to Leave UK Households £480 Worse Off in 2026
Resolution Foundation analysis finds that higher energy prices stemming from the latest Middle East conflict will leave the typical British working-age household £480 worse off in 2026-27. Income…
19/04/2026 -
Research institute · Pew Research Center
Pew: parents go 3-to-1 negative on teen social media impact
Pew's April 2026 survey of 1,458 US parents and their teens finds parents leaning roughly three-to-one negative on social media's impact on mental health, and most uncomfortable with…
19/04/2026 -
Research institute · Pew Research Center
67% of planned US data centres are in rural areas
Pew Research Center's analysis of Data Center Map records finds the US data centre footprint is shifting decisively rural. While 87% of existing centres sit in urban counties,…
18/04/2026 -
Research institute · Pew Research Center
Pew 2025: 64% of US Adults Read Print, 31% E-books
Pew Research Center's October 2025 survey of 8,046 US adults finds print books are still the only format used by a majority, 64% read one in the past…
13/04/2026 -
Research institute · Pew Research Center
Pew: 36% use social media for health info, 7% trust it
Pew's April 2026 study of 5,111 US adults maps where Americans actually go for health information and how much of it they trust. The reach-versus-trust gap is the…
12/04/2026 -
Research institute · Pew Research Center
Pew: US Energy Views Polarise as EV Interest Stalls at 32%
Pew's March 2026 survey of 3,524 US adults finds support for prioritising renewable energy has fallen to 57% from 79% in 2020, and EV purchase consideration has slipped…
09/04/2026 -
Research institute · Pew Research Center
Pew 2026: 36% turn to news brands first for breaking news
Just 36% of US adults now turn first to their preferred news organisation when something breaks, down from 54% in 2018. Search engines (28%) and social media (19%)…
30/03/2026 -
Research institute · Pew Research Center
Pew 2026: 25% of US AM/FM stations have a faith focus
25% of every AM and FM station licensed by the FCC in the US, roughly 4,000 stations, is now classed as religious, and their combined coverage reaches 98%…
29/03/2026 -
Research institute · Pew Research Center
Pew 2026: 55% of Americans Prefer Spread-Out Communities
55% of US adults say they would prefer a community with larger, more spread-out houses over a walkable neighbourhood with smaller houses close to amenities. The headline is…
23/03/2026 -
Industry body · Boston Consulting Group (BCG)
BCG: CEO growth talk up 12% globally, 24% in Europe
After two years on the defensive, CEOs are pivoting back to growth, Q4 2025 earnings-call mentions of top-line growth rose 12% globally, with European companies leaning in twice…
22/03/2026 -
Research institute · Common Sense Media
Two-thirds of US teens use AI, parents 18 points behind
Common Sense Media's late-2025 nationally representative survey of US parents and 12 to 17 year-olds maps how children and AI now meet at home. Two-thirds of teens use…
14/03/2026