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SEO
SEO strategy, technical audits, keyword research, and on-page improvements that actually move organic traffic for UK businesses.
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05/10/2026
llms.txt Explained: What 30 Days of Server Logs Reveal About AI Crawlers
llms.txt explained for UK small businesses: what the file does, what 30 days of our server logs show about AI crawlers, and the robots.txt…
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28/09/2026
How to Get Your Brand Mentioned in ChatGPT and Perplexity
A practical guide to how to get your brand mentioned in ChatGPT and Perplexity: where AI answers come from, which sources to work on,…
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21/09/2026
AI Citation Tracking: What the Tools Can and Cannot See
AI citation tracking promises to show when ChatGPT and Google cite your site. Here is what the tools really measure, what they structurally miss,…
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14/09/2026
Answer Engine Optimisation Audit: The 2026 UK Checklist
How to run an answer engine optimisation audit in six checks, from citation baseline to entity consistency, with no paid tools required.
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11/09/2026
New Website SEO Checklist: Launch Day and the First Month
A new website SEO checklist for the fortnight before launch, launch day itself and the first month afterwards.
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11/09/2026
Technical SEO Checklist: A 2026 UK Guide
A technical SEO checklist in dependency order, plus which items you can do yourself and which genuinely need a developer.
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11/09/2026
Local SEO Checklist: The 2026 UK Small Business Guide
An ordered local SEO checklist for UK small businesses, from Google Business Profile through to measurement, with the items worth ignoring.
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07/09/2026
AEO vs SEO: What UK Businesses Actually Need to Change in 2026
AEO vs SEO is not a budget choice: here is what answer engine optimisation genuinely changes for UK businesses, and what is simply good…
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31/08/2026
Website Migration SEO: How to Move a Site Without Losing Rankings
Website migration SEO is what stops a replatform, redesign or domain change from wiping out your rankings. Here is the phased checklist we use…
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27/07/2026
SEO Copywriting: A Practical Guide for UK Businesses
A practical SEO copywriting guide for UK businesses: matching search intent, mapping keywords to pages, and writing content that ranks and converts.
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29/06/2026
Local SEO for Small Business: A 2026 UK Playbook
A practical 2026 guide to local SEO for small business owners in the UK, from Google Business Profile to citations, reviews and the local…
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08/06/2026
How Much Does SEO Cost in the UK? A 2026 Pricing Guide
How much does SEO cost in the UK in 2026? A transparent buyer's guide to SEO pricing, real monthly benchmarks and how to spot…
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28/05/2026
FAQ vs How-To vs Comparison: Which Content Types Win in AI Search?
From tracking AI referral sessions across 30+ client accounts, five content formats stand out for AI search citation performance. FAQ and How-To content leads,…
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25/05/2026
AI Search Optimisation: A 2026 UK Playbook for SMBs
A practical 2026 UK playbook for AI search optimisation: how SMBs win citations in Google AI Overviews, ChatGPT and Perplexity without the GEO acronym…
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11/05/2026
What Is GEO? How to Get Your Brand Cited by LLMs in 2026
Generative engine optimisation (GEO) explained: how it differs from SEO and AEO, what AI visibility scores measure, and six moves to get your brand…
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06/05/2026
How to Track AI Traffic in GA4 (And What It Still Misses)
GA4 now has a native AI Assistant channel. What it covers, what it excludes, and how to track the AI Overview traffic it will…
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07/04/2026
SEO ROI: How to Measure the Return on Your SEO Spend
How to calculate SEO ROI on profit, not revenue: the formula, a spreadsheet calculator, forecasting, GA4 attribution and AI Overviews. A UK guide.
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04/03/2024
Why is SEO Important for Business? A 2026 UK Guide
Why is SEO important for business? Six outcomes it delivers, worked examples, B2B and industry specifics, honest drawbacks and how long it takes.
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08/01/2024
SEO for Small Business: A UK Owner's Guide for 2026
SEO for small business in the UK: what works in 2026, the free tools to use, what it costs and where to start. A…
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30/10/2023
Professional SEO Services: A UK Buyer's Guide for 2026
What professional SEO services include, what they cost in the UK, the questions to ask and the red flags, plus what changes for law…
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23/10/2023
SEO for Construction Companies: A 2026 UK Guide
SEO for construction companies, contractors, trades and merchants in the UK. The keywords, location pages and tactics that win project enquiries.