SEO and PPC: Which Should a UK Small Business Fund First?
SEO and PPC solve different problems, so here is how a UK small business can decide which to fund first, using real UK click costs and a simple break-even sum.
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SEO
SEO strategy, technical audits, keyword research, and on-page improvements that actually move organic traffic for UK businesses.
llms.txt Explained: What 30 Days of Server Logs Reveal About AI Crawlers
llms.txt explained for UK small businesses: what the file does, what 30 days of our server logs show about AI crawlers, and the robots.txt rules that matter more.
How to Get Your Brand Mentioned in ChatGPT and Perplexity
A practical guide to how to get your brand mentioned in ChatGPT and Perplexity: where AI answers come from, which sources to work on, and where UK law draws the line.
AI Citation Tracking: What the Tools Can and Cannot See
AI citation tracking promises to show when ChatGPT and Google cite your site. Here is what the tools really measure, what they structurally miss, and the free checks to run first.
Answer Engine Optimisation Audit: The 2026 UK Checklist
How to run an answer engine optimisation audit in six checks, from citation baseline to entity consistency, with no paid tools required.
New Website SEO Checklist: Launch Day and the First Month
A new website SEO checklist for the fortnight before launch, launch day itself and the first month afterwards.
Technical SEO Checklist: A 2026 UK Guide
A technical SEO checklist in dependency order, plus which items you can do yourself and which genuinely need a developer.
Local SEO Checklist: The 2026 UK Small Business Guide
An ordered local SEO checklist for UK small businesses, from Google Business Profile through to measurement, with the items worth ignoring.
AEO vs SEO: What UK Businesses Actually Need to Change in 2026
AEO vs SEO is not a budget choice: here is what answer engine optimisation genuinely changes for UK businesses, and what is simply good SEO under a new name.
Website Migration SEO: How to Move a Site Without Losing Rankings
Website migration SEO is what stops a replatform, redesign or domain change from wiping out your rankings. Here is the phased checklist we use on UK migrations.
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