AI Search

llms.txt Explained: What 30 Days of Server Logs Reveal About AI Crawlers

llms.txt explained for UK small businesses: what the file does, what 30 days of our server logs show about AI crawlers, and the robots.txt rules that matter more.

How to Get Your Brand Mentioned in ChatGPT and Perplexity

A practical guide to how to get your brand mentioned in ChatGPT and Perplexity: where AI answers come from, which sources to work on, and where UK law draws the line.

AI Citation Tracking: What the Tools Can and Cannot See

AI citation tracking promises to show when ChatGPT and Google cite your site. Here is what the tools really measure, what they structurally miss, and the free checks to run first.

Answer Engine Optimisation Audit: The 2026 UK Checklist

How to run an answer engine optimisation audit in six checks, from citation baseline to entity consistency, with no paid tools required.

AEO vs SEO: What UK Businesses Actually Need to Change in 2026

AEO vs SEO is not a budget choice: here is what answer engine optimisation genuinely changes for UK businesses, and what is simply good SEO under a new name.

FAQ vs How-To vs Comparison: Which Content Types Win in AI Search?

From tracking AI referral sessions across 30+ client accounts, five content formats stand out for AI search citation performance. FAQ and How-To content leads, followed by comparison content and original data. Here is what the data shows - and the three elements that appear across every high-performing format.

AI Search Optimisation: A 2026 UK Playbook for SMBs

A practical 2026 UK playbook for AI search optimisation: how SMBs win citations in Google AI Overviews, ChatGPT and Perplexity without the GEO acronym hype.

Agentic Commerce: When AI Becomes the First Touchpoint in Your Customer Journey

What Is GEO? How to Get Your Brand Cited by LLMs in 2026